Santoor and Interactive Avenues celebrate the spirit of the modern woman with “Young Soch Diaries”

Santoor, a flagship brand of Wipro Consumer Care & Lighting, has launched its groundbreaking campaign “Young Soch Diaries,” celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema. Santoor stands for Young Soch that encourages women to break stereotypes, be limitless and pursue their dreams. Through Young Soch Diaries, the brand

Kate O’Loughlin: Marketing lessons from the rise of run clubs

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets and help brands remain relevant amongst an ever-changing cultural landscape. This month, I’m obsessed with the run club

50 years of advertising education

‘For 50 years insightful and creative graduates have been shaping the Australian advertising industry. So we think it is time to identify and acknowledge the great achievements that advertising graduates have made to our industry.’ – Leigh Terry, Project leader and CEO of IPG Mediabrands APAC Celebrating 50 years of advertising education in Australia with

‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim

To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise. In 2022, Benja Stig Fagerland, founder of Sheconomy, an organisation working towards progress in gender-based social sustainability, said in an

Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports

The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression. Giving audiences more control through skippable ads increased purchase intent by 15% for FMCG and positively impacted recommendation by +8%, a recent study on TikTok has found. The findings from Magna, the investment and intelligence arm of IPG Mediabrands, in

‘We were very impressed’: UM wins Chery media account

Global car manufacturer Chery has appointed UM as its media agency of record following a highly contested pitch. UM will be responsible for all of Chery’s media strategy, planning and buying in Australia. It will also support the brand’s new vehicle launches this year, helping it establish a market presence. “UM’s strategic approach to media

KINESSO Australia Wins Big At Microsoft Advertising Partner Awards

KINESSO Australia has been awarded the APAC Marketing with Purpose Award 2023 and the hotly contested APAC Agency of the Year 2023 at this year’s Microsoft Advertising Partner Awards event earlier this week. KINESSO Australia’s wins were based on their commitment to customers, the impact of the agency’s solutions, and their exemplary use of Microsoft

MBCS bolsters creative team with “dynamic duo” of appointment

Integrated creative agency MBCS has announced the expansion of its creative team with the appointment of Abby Clark as Copy Writer and Laura Murphy as Art Director. The duo, who have previously worked together and separately, claim their best work is produced when they collaborate. Their appointment at MBCS is effective immediately, and both will

Kate O’Loughlin: The Carnival World Cruise: brand titanic… or life raft?

Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets and help brands remain relevant amongst an ever-changing cultural landscape. This month I’ve been obsessed

Inside NGEN: How Initiative’s Ben Breden & Olivia Coxon Turned Their NGEN Award Entry Into A Live Campaign

In this monthly column with NGEN, the MFA’s training program for media professionals with less than five years of experience, Ben Breden and Olivia Coxon, communications designer and senior partnerships exec at Initiative, respectively, track their success in bringing to life their NGEN Award entry with the help of 19 media partners and $1.3 million