‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim

To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise. In 2022, Benja Stig Fagerland, founder of Sheconomy, an organisation working towards progress in gender-based social sustainability, said in an

Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports

The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression. Giving audiences more control through skippable ads increased purchase intent by 15% for FMCG and positively impacted recommendation by +8%, a recent study on TikTok has found. The findings from Magna, the investment and intelligence arm of IPG Mediabrands, in

‘We were very impressed’: UM wins Chery media account

Global car manufacturer Chery has appointed UM as its media agency of record following a highly contested pitch. UM will be responsible for all of Chery’s media strategy, planning and buying in Australia. It will also support the brand’s new vehicle launches this year, helping it establish a market presence. “UM’s strategic approach to media

KINESSO Australia Wins Big At Microsoft Advertising Partner Awards

KINESSO Australia has been awarded the APAC Marketing with Purpose Award 2023 and the hotly contested APAC Agency of the Year 2023 at this year’s Microsoft Advertising Partner Awards event earlier this week. KINESSO Australia’s wins were based on their commitment to customers, the impact of the agency’s solutions, and their exemplary use of Microsoft

MBCS bolsters creative team with “dynamic duo” of appointment

Integrated creative agency MBCS has announced the expansion of its creative team with the appointment of Abby Clark as Copy Writer and Laura Murphy as Art Director. The duo, who have previously worked together and separately, claim their best work is produced when they collaborate. Their appointment at MBCS is effective immediately, and both will

Kate O’Loughlin: The Carnival World Cruise: brand titanic… or life raft?

Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets and help brands remain relevant amongst an ever-changing cultural landscape. This month I’ve been obsessed

Inside NGEN: How Initiative’s Ben Breden & Olivia Coxon Turned Their NGEN Award Entry Into A Live Campaign

In this monthly column with NGEN, the MFA’s training program for media professionals with less than five years of experience, Ben Breden and Olivia Coxon, communications designer and senior partnerships exec at Initiative, respectively, track their success in bringing to life their NGEN Award entry with the help of 19 media partners and $1.3 million

Meeting of the Minds: Mediahub’s Gerry Bowness and Kaitlin Wiley

Meeting of the Minds returns in 2024, showcasing diverse perspectives, thoughts and opinions from an experienced expert and industry rookie. This week’s Meeting of the Minds sees Gerry Bowness and Kaitlin Wiley from Mediahub reveal their leadership heroes, current streaming binge and career goals. Read more on Mediaweek.

Steph O’Donnell takes the helm as head of investment at Initiative Melbourne

Steph O’Donnell has been appointed as the new Head of Investment at Initiative Melbourne, a significant move that also sees her joining the Senior Leadership Team at the agency. Reporting directly to Chief Partnerships & Investment Officer, Paige Wheaton, O’Donnell’s immediate role will be to lead the market’s investment product across the entire investment ecosystem.

The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl

Kate O’Loughlin: “There is no subject too young, too silly, or too pop for brands to galvanise.” The Taylor Bowl Super Bowl kicks off on Monday, February 12th, in Australia, and viewers all over the world will have their eyes peeled for one star – Taylor Swift (who, if widely speculated calculations are to be believed, will make it from