Mediabrands

In a focused move to build upon the evolved proposition of the Mediabrands network of agencies in the Philippines market; Mediabrands have today announced the appointment of Raymond Dizon to the newly created position of Chief Integration Officer, Mediabrands Philippines. With 14 years digital and media experience, the last 6 of which across Mediabrands agencies

Mediabrands, the media and marketing solutions division of Interpublic Group has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path, and information and technology services company, Cognizant. The transition fully automates

Mediabrands has appointed Melinda Po to the newly created position of CEO of Mediabrands Greater China. She partly replaces Chris Chen, who was appointed as China CEO in November 2019. However, Po’s remit will also include Taiwan and Hong Kong, and leaders in these markets will remain in place and report to her. They previously

Reddit has today signed a first-of-its-kind partnership with IPG Mediabrands which will benefit Mediabrands’ clients and strengthen Reddit’s global advertising business. The partnership will be led by Reddit’s global agency development team. Mediabrands’ agencies will be granted early access to cultural trends in real-time on Reddit and data-driven insights to match, as well as other

Efforts to improve standards in the advertising industry and force media platforms to take responsibility for tackling issues such as hate speech, children’s wellbeing and mis/disinformation have so far been concentrated in the US and Europe. But clients want the same degree of transparency and accountability into their media investments everywhere, which is why Mediabrands

Mediabrands, IPG Mediabrands’ media and marketing solutions arm, has appointed Harrison Boys to the newly-made role of APAC director for standards and investment product, effective immediately. He will be responsible for leading the strategic direction and product development for digital standards in the Asia-Pacific region, and will focus on developing and maintaining long term brand hygiene strategies. In

Daryl Lee is the Global CEO of IPG Mediabrands, and is responsible for the vision, strategy, and performance of the company’s global network. On Monday, Lee participated in the 21st edition of e4m Conclave. He spoke to exchange4media Director & Co-Founder Nawal Ahuja on a range of topics, including disruption in advertising business due to

One of Dharesheni Nedumaran’s roles as head of diversity, equity and inclusion (DEI) at Mediabrands APAC is to stamp out the idea that the benefits of DEI are circumscribed to people. Instead, she wants everyone to understand that the benefits accrue to all aspects of business and society as well. Her ultimate ambition in her