MBCS bolsters creative team with “dynamic duo” of appointment

Integrated creative agency MBCS has announced the expansion of its creative team with the appointment of Abby Clark as Copy Writer and Laura Murphy as Art Director. The duo, who have previously worked together and separately, claim their best work is produced when they collaborate. Their appointment at MBCS is effective immediately, and both will be based in Sydney.

Clark and Murphy have previously worked at CX Lavendar for two years, contributing to the creative strategy for clients such as Headspace Australia, Westpac, and nbn. Their talent was first noticed by Luke Simkins, Group Creative Director at MBCS, while judging Award School.

“Appointing Abby and Laura bolsters our integrated offering across creative and experience where our team has grown exponentially since MBCS relaunched in 2022. I first came across this talented young duo from judging Award School. Abby and Laura performed very well and definitely stood out. I have witnessed first-hand how their creative ideas cut through and make an impact. I knew early on that I wanted their smarts as part of MBCS’ creative offering,” said Simkins.