UM

UM launches Pakistan office

August 12, 2022 | Share this article

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets. Global media agency UM has launched an office in Pakistan. Entering into an affiliate agreement with IG Square Pakistan for the launch, this move extends UM’s footprint in 14 different countries across the APAC region, which previously included Australia, China,

Dias talks about the incidents and moments that make her the true Wonder Woman of the 21st century One of the most exciting superhero movies of recent times, DC’s Wonder Woman 1984 narrated the story of Diana Prince aka Wonder Woman. She symbolized strength, power, forgiveness and love, and bravely fought against all odds to

UM retains Menulog account in Australia

October 12, 2021 | Share this article

UM has won a competitive pitch to be appointed the worldwide media planning and buying partner for takeaway food ordering marketplace, Just Eat Takeaway.com. In Australia UM retains the Menulog account, the local operating name of Just Eat Takeaway.com. UM will now manage the Just Eat Takeaway.com media portfolio in 21 countries, adding another nine

BRILLON appoints Lodestar UM as media AOR

October 4, 2021 | Share this article

BRILLON Consumer Products, formerly SC Johnson, a manufacturer of household consumer products, has appointed IPG Mediabrands owned Lodestar UM as its media agency on record in India. The decision comes on the heels of a rigorous multi-agency, multi-phased pitch process. The account will be managed out of the agency’s Gurugram office. Brillon Consumer Products is

UM leads finalists in stellar year for MFA AWARDS

September 21, 2021 | Share this article

More than 100 judges have reviewed and discussed a record number of entries to select 52 finalists for the 2021 MFA Awards, being held on 10 February 2022. The judges – drawn from agencies, client side, industry bodies and MFA Awards sponsors – commended this year’s entries as being of high calibre, rooted in actionable

KUALA LUMPUR: As businesses continue to endure the challenges of the pandemic, there have also been many grassroot efforts carried out in support of local companies. Among such efforts is a fundraiser by Universal McCann (UM). The media agency raised over RM62,000 in sales and donations through a series of virtual live-streaming events in support

The start of the pandemic and subsequent lockdowns brought Malaysians lives to a hold. Contained at home, Malaysians were cooking more at home and ordering less delivery. This posed a challenge to quick-service restaurants like KFC who had difficulty sustaining growth as a delivery brand. However, a new pandemic trend was fast on the rise,

Singapore – Singapore’s statutory board Sentosa Development Corporation (SDC) has extended its media remit with UM, the full-service media and marketing solutions agency within Mediabrands. SDC is responsible for overseeing the development, management, and promotion of the country’s island resort getaway, Sentosa Island. The extension comes after a competitive pitch review in April this year, where

The Australian Government has awarded a three-year extension of its Master Media Agency contract to Universal McCann which will see the agency continue its duties through June 2024. UM will continue to provide media strategy, planning, and buying services to the Australian Government, after initially being awarded the contract in July 2018. UM also previously

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth. Grivas