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UM launches Pakistan office

August 12, 2022 | Share this article

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets. Global media agency UM has launched an office in Pakistan. Entering into an affiliate agreement with IG Square Pakistan for the launch, this move extends UM’s footprint in 14 different countries across the APAC region, which previously included Australia, China,

How tech and culture are linked in China

June 22, 2022 | Share this article

It has been a rollercoaster year for China. But chaos brought people cloer together and technology also became more humanised as a result. People became even more attuned to technology than before—further accelerating China’s world lead in the wide adoption of technological advancements. China is at an interesting junction between a highly regulated society and

Since the start of this century, the world has been changing radically with APAC at the heart of the transformation. Many of the emerging economies in the region like China, India and Southeast Asia had been rapidly industrialising, with the innovation powerhouses of China, Japan and South Korea accelerating technological change, and digitisation and mass

Lion, in partnership with media agency UM, has placed looking after the environment front and centre of a new media campaign to launch XXXX Zero, Lion’s newest alcohol-free product, and Australia’s first carbon neutral alcohol-free beer. With a clear brief to launch XXXX Zero in Queensland and build awareness of the brand’s sustainability proposition, UM

UM Australia CEO Anathea Ruys joins this week’s Mumbrellacast episode to discuss the intricacies and heightened of handling the federal government account during election season, Mediabrands’ automation transformation to fix the talent crisis, market differences between Australia and the US, and returning to the role in the midst of COVID. Tune into the podcast here.

UM Australia CEO, Anathea Ruys has appointed Vanessa Stuart as head of new business and marketing, which is a newly created role. Stuart joins UM from WPP, where she was client service director at Maverick. Her new role is effective immediately, and sees her join the national leadership team. During her time at WPP she

UM has promoted Gareth Nicholls and Brett Elliott to its leadership team, meaning the Managing Directors of all east coast UM offices have changed in the past four months. IPG Mediabrands’ media agency UM has promoted two people to leadership roles, naming Gareth Nicholls as MD of Melbourne and Brisbane and Brett Elliott as MD

A judge for the Channel Integration category of the 2021 WARC Awards for Media, UM APAC’s Sharon Soh writes about how some of the winners successfully repositioned their brands by adopting comms planning approaches that prioritised relevance. Technological advancements have brought about unprecedented change to society and the pandemic has pulled forward shifts in consumer

Lodestar UM in their push towards strengthening the strategy function for the Southern market, onboards Vijayalakshmi Ramesh (Viji). In her new role as the Strategic Head of South, Viji will be responsible for enhancing the strategy product for existing and new clients for the South market and will be based out of Lodestar UM’s Bengaluru