Keeping the Universal McCann name flying high

It’sma been 100 days since Sue-Anne Lim was appointed as CEO to steer media agency Universal McCann (UM) Malaysia to a higher level. StarBiz recently caught up with her and got her take on what her plans are for the agency, its key priorities, expansion initiatives and the importance of incorporating sustainability values in the

FAIRPRICE CHAMPIONS THE DRAGON SPIRIT THIS CNY VIA HOMEGROUND UNITED + TBWA\SINGAPORE SPOT

This Chinese New Year, FairPrice and Homeground United resurfaces the legendary story of the Great Race* from ancient Chinese mythology, displaying a heartwarming parallel in its brand identity with the Dragon spirit of kindness, sharing and inclusiveness. In the story of the Great Race in Chinese mythology, 12 animals raced to the Jade Emperor to

UM names Ben Crawford as CEO for Greater China

UM has appointed Ben Crawford, its chief client officer for APAC, as chief executive of Greater China, effective immediately. In the newly created role, Crawford will move from Singapore to Shanghai and have a dual reporting line to the regional president of UM APAC, Kasper Aakerlund, and the chief executive of IPG Mediabrands Greater China,

Sue-Anne Lim Named CEO Universal McCann in Malaysia

Mediabrands Malaysia has appointed Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia. Lim brings two decades of experience designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, as well as holding previous roles at Trapper, Clear KL (part of M&C Saatchi Global Network), and

General Mills hands global media agency of record to UM

Singapore – UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills. With the new appointment, UM will handle all strategy, planning, buying, analytics, performance, and commerce efforts across more than 35 markets for General Mills’

IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,

FUNNY BUSINESS: HARNESSING HUMOR FOR SUCCESS BY JARREL TAN, STRATEGIST AT UM APAC

I have a mancrush on Ryan Reynolds. It’s not just the dashing good looks, or the charisma that bridges the gap between Hollywood charm and everyday relatability. It is how he has established himself as an advertising powerhouse. Just like his Marvel character “Deadpool”, he stands out as a master of wit, turning ads into

Lodestar retains PhonePe’s integrated media mandate

Lodestar, one of India’s leading media agencies, announced today that it will continue to drive PhonePe’s integrated media strategy for the third consecutive year. As a part of the extended partnership, Lodestar will leverage its extensive experience and expertise to develop innovative media campaigns that will help the fintech giant deepen its market penetration and

e4m & Lodestar UM podcast: Does all of GenZ have the same mindsets and buying behaviour?

About the series e4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peaks into Indian Gen Zers’ mindset. Based on multiple sources of learning including a three-part pan India study with 1100+ GenZ respondents, Generational

Mediaweek Podcast: Heavy Hitters with Mark Coad, Melissa Fein and Anathea Ruys

For Mediaweek’s new podcast series Heavy Hitters, I have some of the best leaders in the business here who are all C-suite with IPG Mediabrands. Our podcast guests are Mark Coad, CEO of Mediabrands Australia, Melissa Fein, CEO of Initiative Australia, and Anathea Ruys CEO of UM Australia. Below are just a few of the highlights from the podcast. First