Media Responsibility

IPG Mediabrands and Scope3 today announced a partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands said it is the first global media or agency holding company to partner with Scope3 on a global

This Pride month let’s talk about the complexities of inclusive marketing for LGBTQ+ communities in Asia Pacific. The rights, protection and experience of living as an LGBTQ+ person varies drastically across the region, with some localities being particularly hostile. Heres’ a snapshot of LGBTQ+ legal rights in APAC. Legislature and regulations form just one part

The Asia Pacific advertising economy will grow by +8% this year, following the 2021 rebound (+18%) says Magna Global Advertising Forecast for June. Globally, media owners’ advertising revenues will grow by +9.2% this year to nearly $828 billion i.e. 32% above the pre-COVID level of 2019. MAGNA was always expecting the global advertising market to

Mediabrands India wins ITC’s media mandate

June 1, 2022 | Share this article

Interpublic Group’s Mediabrands India has bagged the media mandate for ITC Limited after a highly contested multi-agency pitch process. The agency will handle both traditional and digital duties of the Indian conglomerate. The account size is estimated to be in the range of Rs 450-500 crore. Wavemaker India is the incumbent agency on the account

Minimising brain drain in adland

May 30, 2022 | Share this article

With local talents in advertising leaving for greener pastures abroad, it’s time agency leaders say the ad ecosystem on the whole needs to be strengthened to minimise the brain drain. Mediabrands Malaysia director of human resources Debica Sigamani said as global mobility gets easier with the reopening of the borders, the agency is seeing an

In a focused move to build upon the evolved proposition of the Mediabrands network of agencies in the Philippines market; Mediabrands have today announced the appointment of Raymond Dizon to the newly created position of Chief Integration Officer, Mediabrands Philippines. With 14 years digital and media experience, the last 6 of which across Mediabrands agencies

Mediabrands, the media and marketing solutions division of Interpublic Group has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path, and information and technology services company, Cognizant. The transition fully automates

Mediabrands has appointed Melinda Po to the newly created position of CEO of Mediabrands Greater China. She partly replaces Chris Chen, who was appointed as China CEO in November 2019. However, Po’s remit will also include Taiwan and Hong Kong, and leaders in these markets will remain in place and report to her. They previously

Reddit has today signed a first-of-its-kind partnership with IPG Mediabrands which will benefit Mediabrands’ clients and strengthen Reddit’s global advertising business. The partnership will be led by Reddit’s global agency development team. Mediabrands’ agencies will be granted early access to cultural trends in real-time on Reddit and data-driven insights to match, as well as other