Mediahub wins Bosch pitch

March 9, 2023 | Share this article

Mediahub has been selected as the media agency of record across Australia and New Zealand for Bosch, a home appliance brand owned by BSH Hausgeräte GmbH, following a competitive pitch. Mediahub will be responsible for media strategy and buying across all platforms for Bosch’s entire appliance portfolio, including kitchen, dishwasher, and laundry appliances. Mediahub’s executive director for

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group

Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), has appointmented Crystal Zhang to the newly created position of Chief Financial Officer, Mediabrands Greater China. With almost 30 years financial expertise under her belt, Zhang joins from her prior role as CFO for investment management company Withinlink, and enjoys a wealth of

As well as retaining his COO and new business development responsibilities for Initiative, Geoff Clarke will add the newly created role of COO Mediabrands Australia to his remit, taking on responsibility for driving operational and organisational improvements across the entire Group. Clarke’s three-decade media industry career commenced in 1993 at JWT, before going on to

Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the people who make it. Taking number three on the Agency 50 list was Mark Coad, CEO of IPG Mediabrands. Mediaweek caught up with Coad as he reflected on Mediabrands’ achievements, the industry issues on his mind and shared his outlook for the year ahead. Mediaweek: Congratulations

IPG Mediabrands and Scope3 today announced a partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands said it is the first global media or agency holding company to partner with Scope3 on a global

This Pride month let’s talk about the complexities of inclusive marketing for LGBTQ+ communities in Asia Pacific. The rights, protection and experience of living as an LGBTQ+ person varies drastically across the region, with some localities being particularly hostile. Heres’ a snapshot of LGBTQ+ legal rights in APAC. Legislature and regulations form just one part

The Asia Pacific advertising economy will grow by +8% this year, following the 2021 rebound (+18%) says Magna Global Advertising Forecast for June. Globally, media owners’ advertising revenues will grow by +9.2% this year to nearly $828 billion i.e. 32% above the pre-COVID level of 2019. MAGNA was always expecting the global advertising market to

Mediabrands India wins ITC’s media mandate

June 1, 2022 | Share this article

Interpublic Group’s Mediabrands India has bagged the media mandate for ITC Limited after a highly contested multi-agency pitch process. The agency will handle both traditional and digital duties of the Indian conglomerate. The account size is estimated to be in the range of Rs 450-500 crore. Wavemaker India is the incumbent agency on the account