Mediabrands

Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand and the media-fuelled creative content practice within the IPG Mediabrands network, are challenging stereotypes and championing female empowerment in its latest campaign. The ‘Sembur (spray), Play, Slay!’ campaign, anchored around the release of the Safi Shayla Parfum Mist Rambut (perfumed hair mist),

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Initiative strategist and self-confessed obsessive, ‘Obsessed’ will be a magic school bus to expand marketing mindsets and help brands remain relevant amongst an ever-changing cultural landscape. This month, I’m obsessed with the run club

UM names Ben Crawford as CEO for Greater China

January 26, 2024 | Share this article

UM has appointed Ben Crawford, its chief client officer for APAC, as chief executive of Greater China, effective immediately. In the newly created role, Crawford will move from Singapore to Shanghai and have a dual reporting line to the regional president of UM APAC, Kasper Aakerlund, and the chief executive of IPG Mediabrands Greater China,

Advertising’s most-anticipated event is fast approaching, and with it comes a US football game. To get on board with the fun of this year’s Super Bowl and generate some interesting data points, Initiative has once again rolled out its Marketing Multi betting platform. The Marketing Multi-betting platform, which was built by Initiative’s cultural analytics department,

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products. The account was won by the agency following a multi-agency pitch process and will be handled from their Chennai office. Interactive Avenues will be responsible

IPG Mediabrands today announced an affiliate agreement with The Insight Hive (Pvt) Ltd for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka. The announcement comes following recent news of new agency launches in New Zealand and Pakistan earlier this year; and expands the IPG Mediabrands network footprint across 16 countries

Sue-Anne Lim Named CEO Universal McCann in Malaysia

December 5, 2023 | Share this article

Mediabrands Malaysia has appointed Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia. Lim brings two decades of experience designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, as well as holding previous roles at Trapper, Clear KL (part of M&C Saatchi Global Network), and

With nearly four decades of illustrious service, Shashi Sinha has been a key influencer in shaping the landscape of media and advertising Shashi Sinha, the CEO of IPG Mediabrands India, has been honored with the AAAI Lifetime Achievement Award 2023 by the Advertising Agencies Association of India (AAAI). This recognition celebrates his visionary leadership and

IPG Mediabrands has announced a strategic partnership between IPG Mediabrands Commerce and Stickler, a Live Commerce enablement technology provider, to produce a flexible end-to-end Live Commerce solution for brands across the Asia Pacific region. The bespoke solution which offers ‘Live Commerce as a Service’, allows brands to plug into a suite of software and service