Our Values


At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.

Our values are simple:

  • Respect for all
  • Accountability to excellence
  • Commitment to diversity, equity & inclusion
  • Collaboration through trust
  • Responsibility to our communities and to our future

These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:


Media Responsibility

Tech giants and acquisitions: Can anything curb the Hungry Hippos’ appetites?

March 4, 2021 | Share this article
Media Responsibility

Leigh Terry - CEO, Mediabrands APAC

Between them, the FAMGA tech giants – Facebook, Amazon, Microsoft, Google, and Apple – have gobbled up more than 800 companies. But will a global regulatory pincer movement curb their appetite, and is paying for the news just the beginning of a tax on big tech? What you need to know: The five big tech

Elijah Harris

Insights: IPG Mediabrands’ latest Media Responsibility Index proves top platforms have responded favorably to network’s media responsibility push

February 9, 2021 | Share this article
Media Responsibility

Elijah Harris - Global Head of Social, Reprise

SINGAPORE – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all 10 Media 

Diversity, Equity and Inclusion

To change the game, remodel the locker room

March 8, 2021 | Share this article
Diversity, Equity and Inclusion

Melissa Fein - CEO, Initiative Australia

Become part of the solution, not part of the problem, says Melissa Fein. Here’s what she has done to try and level-up inequality since becoming CEO at Initiative. “I had to resign clients that had antiquated gender practices, such as not letting me present without a man accompanying me… as recently as 2019!” — Melissa Fein

Inside Initiative’s ‘Iso Internship’: Yanking down geographical barriers to get ahead in the talent race

August 5, 2020 | Share this article
Diversity, Equity and Inclusion

Scott Laird - Director of People and Culture, Australia, Initiative

It would have been very easy for Initiative to cancel its internship program this year – many of the media agency’s competitors did just that as COVID-19 began to take a toll. But instead, the ‘Iso Internship’ was born, an online alternative to the business’ face-to-face program. Mumbrella’s Brittney Rigby speaks to people and culture

Sustainability and Purpose

Mark Coad

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

September 23, 2020 | Share this article
Sustainability and Purpose

Mark Coad - CEO, Australia, Mediabrands

After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the

We will never be the same again, but hopefully we might look similar

May 20, 2020 | Share this article
Sustainability and Purpose

Fiona Johnston - CEO, Australia, UM

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

Privacy and Data Ethics

The shifting sands of social context

March 29, 2021 | Share this article
Privacy and Data Ethics

Mat Maroni - Chief Strategy Officer, UM APAC

A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM’s APAC chief strategy officer. We are an industry that has been obsessed with two unhelpful polarities: either reaching all

Ben Tuff

‘We can’t be cowed into shame on data’

August 19, 2019 | Share this article
Privacy and Data Ethics

Ben Tuff - Chief Product Officer, APAC, UM

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the