Our Values

OUR BELIEFS SHAPE US

At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.

Our values are simple:

  • Respect for all
  • Accountability to excellence
  • Commitment to diversity, equity & inclusion
  • Collaboration through trust
  • Responsibility to our communities and to our future

These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:

 

Media Responsibility

Campaign Crash Course: How to conduct effective research

September 11, 2020 | Share this article
Media Responsibility

Craig Harvey - Head of Research, APAC, Mediabrands

Here’s a primer for marketers on how to conduct research to drive better returns on investment. Pay attention, there will be TOUGH quiz. Welcome back to Campaign Asia-Pacific’s Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes. Think of

Audit assesses social-media platforms’ progress toward responsibility

August 14, 2020 | Share this article
Media Responsibility

Elijah Harris - Global Head of Social, Reprise

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety. In an era of rapid social-media growth and a similarly rapid uptick in misinformation, an IPG Mediabrands study checks into the progress social platforms are making, or failing to

Diversity, Equity and Inclusion

Inside Initiative’s ‘Iso Internship’: Yanking down geographical barriers to get ahead in the talent race

August 5, 2020 | Share this article
Diversity, Equity and Inclusion

Scott Laird - Director of People and Culture, Australia, Initiative

It would have been very easy for Initiative to cancel its internship program this year – many of the media agency’s competitors did just that as COVID-19 began to take a toll. But instead, the ‘Iso Internship’ was born, an online alternative to the business’ face-to-face program. Mumbrella’s Brittney Rigby speaks to people and culture

Deidre Smalls Landau

Why diversity means change, belonging… and profit

January 4, 2020 | Share this article
Diversity, Equity and Inclusion

Deidre Smalls-Landau - Chief Marketing Officer and EVP, Global Culture, UM

“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,

Sustainability and Purpose

Mark Coad

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

September 23, 2020 | Share this article
Sustainability and Purpose

Mark Coad - CEO, Australia, Mediabrands

After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the

We will never be the same again, but hopefully we might look similar

May 20, 2020 | Share this article
Sustainability and Purpose

Fiona Johnston - CEO, Australia, UM

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

Privacy and Data Ethics

Ben Tuff

‘We can’t be cowed into shame on data’

August 19, 2019 | Share this article
Privacy and Data Ethics

Ben Tuff - Chief Product Officer, APAC, UM

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the

Richard Yao

Data Privacy Is Becoming A Luxury Good

February 14, 2019 | Share this article
Privacy and Data Ethics

Richard Yao - Manager, Strategy & Content, IPG Media Lab

Last Thursday, Amazon CEO Jeff Bezos stopped the presses with an astonishing Medium blog post, in which he revealed he was being blackmailed by AMI, owner of the tabloid publication National Enquirer. Long story short, AMI threatened to release some private photos of Mr. Bezos if he didn’t denounce that the Enquirer was “politically motivated