Our Values


At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.

Our values are simple:

  • Respect for all
  • Accountability to excellence
  • Commitment to diversity, equity & inclusion
  • Collaboration through trust
  • Responsibility to our communities and to our future

These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:


Media Responsibility

Agencies and brands divided on impact of privacy on ad targeting

May 14, 2021 | Share this article
Media Responsibility

Leigh Terry - Mediabrands APAC, CEO

Brands and media agencies are not aligned when it comes to the expected impact of tighter privacy rules and regulations on ad targeting, according to the findings of a comprehensive survey into privacy readiness in Asia-Pacific, conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey, revealed on May 4 at the Campaign360 2021 conference, exposed

Tech giants and acquisitions: Can anything curb the Hungry Hippos’ appetites?

March 4, 2021 | Share this article
Media Responsibility

Leigh Terry - CEO, Mediabrands APAC

Between them, the FAMGA tech giants – Facebook, Amazon, Microsoft, Google, and Apple – have gobbled up more than 800 companies. But will a global regulatory pincer movement curb their appetite, and is paying for the news just the beginning of a tax on big tech? What you need to know: The five big tech

Diversity, Equity and Inclusion

Moving DEI beyond boxes and spreadsheets

June 10, 2021 | Share this article
Diversity, Equity and Inclusion

Hermon Ghermay - Global Chief Culture Officer, Mediabrands

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay. For a good portion of her 21-year career in the advertising industry, Hermon Ghermay says she shrunk herself to fit into a

The ingredients of a perfect Pride campaign

June 4, 2021 | Share this article
Diversity, Equity and Inclusion

Olivia Warren - the head of studio, Initiative Australia

In the second edition of our series exploring how to celebrate Pride authentically and with compassion, Initiative Australia’s Olivia Warren shares a personal account of her work on LGBTQIA+ campaigns—and which brand she will never buy from again. LGBTQIA+ acceptance and rights vary wildly between markets in Asia-Pacific, the starkness of which is thrown into

Sustainability and Purpose

Mark Coad

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

September 23, 2020 | Share this article
Sustainability and Purpose

Mark Coad - CEO, Australia, Mediabrands

After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the

We will never be the same again, but hopefully we might look similar

May 20, 2020 | Share this article
Sustainability and Purpose

Fiona Johnston - CEO, Australia, UM

There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five

Privacy and Data Ethics

The shifting sands of social context

March 29, 2021 | Share this article
Privacy and Data Ethics

Mat Maroni - Chief Strategy Officer, UM APAC

A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM’s APAC chief strategy officer. We are an industry that has been obsessed with two unhelpful polarities: either reaching all

Ben Tuff

‘We can’t be cowed into shame on data’

August 19, 2019 | Share this article
Privacy and Data Ethics

Ben Tuff - Chief Product Officer, APAC, UM

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the