Are you brave enough to call out clients with a shaky relationship with the truth? Advertisers and their agencies, faced with consumer demand businesses to be sustainable, must keep a close eye on the accuracy of claims to avoid greenwashing, marketing spin which deceptively persuades the public that a business is environmentally friendly when it is not.

Mumbai: At the Media Investment Summit (MIS) 2023 organised by Indiantelevision.com on 15 February, IPG Mediabrands India CEO Shashi Sinha delivered the keynote address and he spoke about the future of television. Read more here.

Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), has appointmented Crystal Zhang to the newly created position of Chief Financial Officer, Mediabrands Greater China. With almost 30 years financial expertise under her belt, Zhang joins from her prior role as CFO for investment management company Withinlink, and enjoys a wealth of

As well as retaining his COO and new business development responsibilities for Initiative, Geoff Clarke will add the newly created role of COO Mediabrands Australia to his remit, taking on responsibility for driving operational and organisational improvements across the entire Group. Clarke’s three-decade media industry career commenced in 1993 at JWT, before going on to