Interactive Avenues’ ‘IPL 2024: Unveiling The Fan Pulse’ report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024. Interactive Avenues, the digital arm of IPG Mediabrands India, has launched “IPL 2024: Unveiling The Fan Pulse”, an exhaustive social media listening report with unique insights into
Santoor, a flagship brand of Wipro Consumer Care & Lighting, has launched its groundbreaking campaign “Young Soch Diaries,” celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema. Santoor stands for Young Soch that encourages women to break stereotypes, be limitless and pursue their dreams. Through Young Soch Diaries, the brand
The Women’s Premier League (WPL) cricket team, UP Warriorz, has partnered with women’s rights advocate Navya Naveli Nanda, to unveil #TrashTalkCleanUp. Created in collaboration with Interactive Avenues, UP Warriorz’ digital creative agency, the campaign features an inspiring 2-part video podcast and series of Instagram reels. The aim of ‘Trash Talk Clean Up’ is to bin
Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards 2024. The agency won a total of 5 Gold, 7 Silver, and 5 Bronze accolades across multiple categories. Notably, ITC topped
Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products. The account was won by the agency following a multi-agency pitch process and will be handled from their Chennai office. Interactive Avenues will be responsible
The Argentine Football Association (AFA) and the digital agency in India, Interactive Avenues, have reached an agreement to consolidate the content and brand expansion strategies of the Argentine team in India in the coming years. To develop exclusive content on social networks and media in India, AFA began to work hand in hand with the
Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office. With a heritage of 300+ years, Twinings is well known for its range of premium teas and wellbeing drinks.
Every day, consumers are bombarded with thousands of advertisements, messages, and notifications. As a result, they have become extremely discerning about what they pay attention to and for how long. Brands are now competing fiercely to capture every precious second of people’s mind space. They are tasked with carefully planning marketing campaigns that inspire purchase
Interactive Avenues, a Reprise Network Company and the digital arm of Mediabrands India, announced that it has been Great Place To Work Certified in India (from February ’23 to February ’24). The agency said, “Since its inception, Interactive Avenues has relentlessly focused on creating a work environment that is positive, empowering, and filled with learning
Welcome 2023, the year when social media is predicted to grow and thrive like never before. With Gen Z and millennial entertainment preferences gaining popularity across social media, brands worldwide are using this powerful medium to connect with young consumers, who are difficult to impress. Given the last few years of disruption in the digital