“There is not one silver bullet when looking to reduce carbon emissions.” Energy networks owner, Jemena, has launched an educational campaign via Mediabrands Content Studio (MBCS), The Big Picture, aiming to raise awareness about the role renewable gas will play in the ongoing energy transition. It is the first campaign to market since MBCS was appointed as Jemena’s creative agency of

Universal McCann, the media agency under the IPG Mediabrands network, has once again taken home a coveted ‘Gold’ award at the prestigious  Festival of Media Asia Pacific (FOMA) Awards 2024, the only Malaysian agency to be awarded the top award. OneVue, a global division of Universal McCann which acts as the global media agency of record for leading global consumer health company Kenvue, took home a Gold for ‘Best E-Commerce Campaign’ with Listerine Malaysia for the #SwishAwaySuay campaign, alongside a Bronze

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique, dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time,

Cancer Chicks, a charity organisation, has unveiled a new brand platform and campaign, ‘FUCC It’, designed to support young women living with cancer. The campaign was developed in collaboration with Initiative IMPACT and MBCS, with the tagline ‘FUCC It’. It’s intended to inspire young women not to let cancer or severe chronic and terminal illness

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced the latest Prego film in conjunction with the upcoming Raya festive season. The ‘Rasa Raya Epik’ campaign, meaning an epic taste of Raya, features a film titled ‘Mak-ster Chef’, with a play on the famous Masterchef series. The film shows how easy

Penny Chow’s two-decade-long career in advertising and marcomms is marked by numerous remarkable achievements. As the business partner at Ogilvy, she played a pivotal role in driving substantial revenue growth, while her other professional milestones are dotted with prestigious industry awards—most notably the Coca-Cola Chok campaign at McCann during her tenure at the renowned 4As.

Integrated creative agency MBCS has announced the expansion of its creative team with the appointment of Abby Clark as Copy Writer and Laura Murphy as Art Director. The duo, who have previously worked together and separately, claim their best work is produced when they collaborate. Their appointment at MBCS is effective immediately, and both will

Australia – Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect. Maclachlan, in his new role at MBCS, will assume the responsibility of leading the overall strategic output and team across both