Santoor and Interactive Avenues celebrate the spirit of the modern woman with “Young Soch Diaries”

March 20, 2024 | Share this article

Santoor, a flagship brand of Wipro Consumer Care & Lighting, has launched its groundbreaking campaign “Young Soch Diaries,” celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema.

Santoor stands for Young Soch that encourages women to break stereotypes, be limitless and pursue their dreams. Through Young Soch Diaries, the brand collaborated with Women’s Premier League (WPL) players to celebrate women achievers and empower the dynamic women of today who continuously defy stereotypes and push boundaries. The campaign features candid video interviews with iconic WPL players Harmanpreet Kaur, Renuka Singh Thakur, and Jemimah Rodrigues. It encourages women to embrace their aspirations at any age and question traditional views on career choices, life decisions, beauty, and more.

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