PRESIDENT, UM APAC
As President UM APAC, Kasper leads the agency’s regional strategy, direction and operations, across 13 markets in the Asia-Pacific region, championing growth and precision marketing anchored in business analytics and real-time data intelligence.
With a strong operational background leading digital transformation in media organisations across Europe and Southeast Asia, Kasper began his advertising career in Denmark, leading prominent industry agencies spanning the Nordics. In 2014 Kasper moved to Asia with a remit across Vietnam and Indonesia, where he oversaw two of the fastest-growing global markets with 850 advertising specialists before moving across to Mediabrands as Hong Kong CEO in 2016, and later ascending to his current position as President UM APAC.
Kasper is a regular speaker, judge and mentor in the advertising and communications industry, he served on the 2019 media jury for the Dubai Lynx Festival, and the Cannes Festival of Creativity.