Initiative appoints Renae Joseph chief of staff

February 13, 2023 | Share this article

Media agency Initiative has appointed its first chief of staff, promoting long term employee Renae Joseph. Joseph’s remit will see her act as liaison between staff, senior executives and the CEO, acting as a sounding board for decision making, a senior strategic partner and the driving force for the implementation of key organisational priorities. Melissa

Melissa Fein is the CEO of IPG Media Agency, Initiative Australia, a Director of Swimming Australia and a Board Member of Media Federation Australia. This year she was also recognised as the Mumbrella Industry Leader of The Year, the Woman of the Year and number two on the B&T Women in Media Power List, and

Initiative has announced the appointment of David Cook to the newly created national role of head of marketing & IQ, based in Sydney. Cook’s remit is to lead IQ, the media agency’s consulting division, with a key objective to deliver high-level strategic media recommendations to c-suites. Cook’s remit also includes leadership of Initiative’s marketing program, supporting the agency’s focus on industry

Initiative wins Sanitarium media pitch

February 2, 2023 | Share this article

Media agency Initiative has won Sanitarium Health’s media agency of record, following a competitive pitch. Working across Weet-Bix, So Good and UP&GO brands, Initiative’s remit includes overall responsibility for media strategy, planning and buying across all traditional media. Melissa Fein, CEO of Initiative said her team were elated to start the year on such a high note

Media agency Initiative has appointed Tom Dodd national strategy director. Dodd will be based in Melbourne and will work alongside chief strategy & product officer Chris Colter. Colter said “Tom is one of the most intelligent and charismatic media strategists in the industry, and one of the most awarded. I couldn’t be more thrilled to have

Initiative, following a hotly contested pitch, has retained the media business for energy networks owner Jemena Limited. The win extends a 10-year relationship with the brand. The group’s remit has also been expanded with Mediabrands Content Studio (MBCS) being awarded Jemena’s creative account. Initiative’s responsibilities include all national and local broadcast media buying, print, outdoor, radio,

Mediaweek introduced its inaugural Hot List for Agencies, penned by contributing editor Greg Graham, last week. Initiative Australia was listed on the ‘Sizzling HOT’ agencies making waves in the industry with CEO Melissa Fein at the helm. Fein spoke to Mediaweek about leading her agency by example, thriving through the pandemic, and making the Hot

Media agency Initiative has appointed Daniela Rocchi to the new role of head of partnership for the Sydney team, and Justin ArIt to the new role of head of partnership for the Melbourne team. The move comes after Initiative restructured its partnerships department, aimed at bolstering its leadership team. Rocchi’s immediate remit in Initiative is

Initiative appoints a national head of digital

April 4, 2022 | Share this article

Initiative Australia has appointed Álvaro Anguita national head of digital in Australia. The Spaniard joins Initiative in May, based in Sydney. He will lead all digital output from across Initiative Australia’s offices, adding firepower to the agency’s digital capabilities. Anguita: “Initiative Australia has become a media powerhouse in the Australian market. My job is to

Initiative Perth wins Kleenheat pitch

March 10, 2022 | Share this article

Western Australian energy provider Kleenheat has appointed Initiative Perth as its media agency. Initiative is tasked with providing services for Kleenheat’s media requirements including strategy and buying across non-digital media, digital, search, social, programmatic and analytics. David Burger, Managing Director Initiative Perth:  “We are thrilled Kleenheat chose Initiative from a strong media agency pitch roster,