IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,

Initiative is appointed to the Cricket Australia media account

Initiative has been appointed as Cricket Australia’s media agency of record, following a robust pitch process. The media agency’s remit, effective immediately, covers all media strategy, planning and buying – including contra activities for offline, online display, performance and addressable – with a clear brief to amplify fan engagement across Cricket Australia’s product portfolio, including

Initiative China’s Hadrian Wang and Mediabrands Performance Hub Keely Kuk are the China Young Lions Winners

The China Young Lions Competition has come to a close and Hadrian Wang, Initiative China Strategy Director and Keely Kuk, Head of Strategy, Mediabrands Performance Hub have emerged as winners! The duo will represent China at the 2023 Cannes International Festival of Creativity in France, competing against other Young Lions winners from across the globe.

Ceding to cancel culture could see brands ‘paralyse themselves into purgatory’ – Initiative Australia

Media agency Initiative Australia is opening a dialogue on the impact of cancel culture on brands, urging marketers to walk back an often binary approach to contentious issues. Ahead of a session at Nine’s Big Ideas Store, hosted by Initiative’s national managing director Sam Geer, he and chief strategy and product officer, Chris Colter spoke

Initiative China takes home a record-breaking 15 awards at Campaign China Digital Media Awards

Initiative China has emerged as one of the biggest winners at Campaign China’s Digital Media Awards 2023, bagging 1 Platinum Grand Prix, 5 Gold, 7 Silver, and 2 Bronze in one fell swoop! The winning cases below: LEGO: Celebrate the Joy of Togetherness Platinum Grand Prize Gold Award x 3: Best Short Video Marketing, Consumer

Initiative appoints Danielle Galipienzo as head of impact

Initiative has announced Danielle (Elle) Galipienzo has taken on the additional role of head of impact, leading the media agency’s purpose-led consulting division. The announcement comes as the agency enters its next evolutionary stage for the department, expanding from pro-bono partners only to include paid services and impact consulting open to all clients. Galipienzo will

Goodman Fielder extends its brand and retail media investment business with Initiative

Goodman Fielder has handed trade marketing investment to Initiative Australia following a structural overhaul 18 months in the making. The move marks the FMCG giant as an early outlier as industry re-engineers for retailer media. CMO Christine Fung thinks it may be the shape of things to come – and says combining above and below-the-line

Mediaweek Podcast: Heavy Hitters with Mark Coad, Melissa Fein and Anathea Ruys

For Mediaweek’s new podcast series Heavy Hitters, I have some of the best leaders in the business here who are all C-suite with IPG Mediabrands. Our podcast guests are Mark Coad, CEO of Mediabrands Australia, Melissa Fein, CEO of Initiative Australia, and Anathea Ruys CEO of UM Australia. Below are just a few of the highlights from the podcast. First

Initiative Retains Pernod Ricard’s Media Account

Initiative has retained the coveted Pernod Ricard Australia and New Zealand media account, working across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD and ‘new to world’ brands. Jo McAlister, managing director, Initiative said the team could not be more excited to sign up for another three years and partner the

Initiative appoints Renae Joseph chief of staff

Media agency Initiative has appointed its first chief of staff, promoting long term employee Renae Joseph. Joseph’s remit will see her act as liaison between staff, senior executives and the CEO, acting as a sounding board for decision making, a senior strategic partner and the driving force for the implementation of key organisational priorities. Melissa

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