IPG Mediabrands and Zefr announce an agency partnership designed to tackle misinformation and enhance brand safety and suitability for online campaigns. Backed by extensive research data from IPG Mediabrands’ media intelligence and investment unit, MAGNA, and powered by tech-driven performance unit, KINESSO, the new collaboration will deliver campaign solutions that enable brands with the capability

The study found creators who routinely shared personal experiences and engaged with their audience’s comments were perceived as honest and authentic. The top traits brands seek from influencers is honesty (67%), followed by creativity (47%) and charisma (38%), according to research conducted by Snapchat and MAGNA Media Trials for its Influencer Marketing Playbook. The study, ‘Unleashing Influence: A

The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression. Giving audiences more control through skippable ads increased purchase intent by 15% for FMCG and positively impacted recommendation by +8%, a recent study on TikTok has found. The findings from Magna, the investment and intelligence arm of IPG Mediabrands, in

IPG Mediabrands, Interpublic Group’s media and marketing solutions group, announced the appointment of Paul Waller to the newly created job of chief investment officer MAGNA for APAC. Waller will report to Leigh Terry, CEO of IPG Mediabrands APAC, and will be based in Singapore. His appointment is effective immediately. Waller in his new position of chief investment officer MAGNA APAC,

Meeting of the Minds brings together two different points of view from an industry rookie and an experienced expert. The Mediaweek series aims to showcase their diverse perspectives, thoughts and opinions. This month Lucy Formosa Morgan and Ashleigh Segalla from MAGNA share the best career advice they received, guilty pleasure content and career goals for 2023. Read the full article here.

The Asia Pacific advertising economy will grow by +8% this year, following the 2021 rebound (+18%) says Magna Global Advertising Forecast for June. Globally, media owners’ advertising revenues will grow by +9.2% this year to nearly $828 billion i.e. 32% above the pre-COVID level of 2019. MAGNA was always expecting the global advertising market to

Advertising industry set to recover this year

June 28, 2021 | Share this article

KUALA LUMPUR: The advertising revenue of media owners in the country is forecast to increase by 15.4% to RM5.1bil this year after experiencing a contraction of 20% last year, according to global media investment and intelligence company Magna. It added that in this environment, the linear advertising revenue is set to increase by 10.8% to

Interpublic Group’s Magna forecasts a 14% increase in 2021 global media ad revenue, now expected to reach a record USD657 billion which according to Magna, represents the strongest ad revenue acceleration in 40 years. Shifting the lens to a more local view, in terms of advertising activity in Malaysia, the disruptions in 2020 led to a contraction

IPG Mediabrands Malaysia has hired Audrey Chong as chief investment officer of Magna Malaysia. Chong will be responsible for all traditional and digital media investment decisions from a trading, buying accountability and digital innovation lens. Chong (pictured) will report directly to chief executive officer of IPG Mediabrands, Bala Pomaleh. In her role, she will expand