Our Locations

MAGNA

Advertising industry set to recover this year

June 28, 2021 | Share this article
MAGNA

KUALA LUMPUR: The advertising revenue of media owners in the country is forecast to increase by 15.4% to RM5.1bil this year after experiencing a contraction of 20% last year, according to global media investment and intelligence company Magna. It added that in this environment, the linear advertising revenue is set to increase by 10.8% to

Magna forecasts global advertising spend to surge this year, Malaysia to see 15.4% increase

June 16, 2021 | Share this article
MAGNA•Mediabrands

Interpublic Group’s Magna forecasts a 14% increase in 2021 global media ad revenue, now expected to reach a record USD657 billion which according to Magna, represents the strongest ad revenue acceleration in 40 years. Shifting the lens to a more local view, in terms of advertising activity in Malaysia, the disruptions in 2020 led to a contraction

Audrey Chong joins Magna Malaysia as chief investment officer

January 11, 2018 | Share this article
MAGNA

IPG Mediabrands Malaysia has hired Audrey Chong as chief investment officer of Magna Malaysia. Chong will be responsible for all traditional and digital media investment decisions from a trading, buying accountability and digital innovation lens. Chong (pictured) will report directly to chief executive officer of IPG Mediabrands, Bala Pomaleh. In her role, she will expand

©2022 All Rights Reserved