Women to Watch Greater China 2024: Penny Chow, MBCS

March 21, 2024 | Share this article

Penny Chow’s two-decade-long career in advertising and marcomms is marked by numerous remarkable achievements. As the business partner at Ogilvy, she played a pivotal role in driving substantial revenue growth, while her other professional milestones are dotted with prestigious industry awards—most notably the Coca-Cola Chok campaign at McCann during her tenure at the renowned 4As.

In 2017, seeking a greater challenge, Chow embarked on establishing a new agency, MBCS (Mediabrands Content Studio). Within a year, she had not only built a team from the ground-up, but also secured major clients such as Nike, Coca-Cola, and BMW. Along the way, she also dominated local awards, clinching titles such “The Best Newcomer” and “Integrated Agency of the Year” in Hong Kong.

In 2021, she spearheaded the agency’s expansion to Taiwan—a strategic move that formed a cross-border hub with the Hong Kong office. The milestone was followed by the successful launch of Coca-Cola’s Bonaqua in both markets. For this, Chow and her team took home the Agency of the Year award at the Kam Fan Awards, and was shortlisted for Taiwan’s best Creative Agency of the Year in Campaign in 2023.

Read more on Campaign Asia.