Global car manufacturer Chery has appointed UM as its media agency of record following a highly contested pitch.
UM will be responsible for all of Chery’s media strategy, planning and buying in Australia.
It will also support the brand’s new vehicle launches this year, helping it establish a market presence.
“UM’s strategic approach to media planning and buying will play a key role in bolstering Chery’s market presence in Australia connecting the brand with new audiences across various media platforms,” said Anathea Ruys, CEO of UM.
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