Media agency Initiative has appointed its first chief of staff, promoting long term employee Renae Joseph. Joseph’s remit will see her act as liaison between staff, senior executives and the CEO, acting as a sounding board for decision making, a senior strategic partner and the driving force for the implementation of key organisational priorities. Melissa
Melissa Fein is the CEO of IPG Media Agency, Initiative Australia, a Director of Swimming Australia and a Board Member of Media Federation Australia. This year she was also recognised as the Mumbrella Industry Leader of The Year, the Woman of the Year and number two on the B&T Women in Media Power List, and
UM, the global media agency network of IPG Mediabrands, has appointed Sasha Savic as Global Chief Executive Officer. Savic, an IPG alumnus who will report directly to Mediabrands Global CEO, Eileen Kiernan, will “set the vision for the agency’s global growth” while overseeing strategy, product, operations, and management of clients including American Express, Honda, Johnson
Welcome 2023, the year when social media is predicted to grow and thrive like never before. With Gen Z and millennial entertainment preferences gaining popularity across social media, brands worldwide are using this powerful medium to connect with young consumers, who are difficult to impress. Given the last few years of disruption in the digital
Initiative has announced the appointment of David Cook to the newly created national role of head of marketing & IQ, based in Sydney. Cook’s remit is to lead IQ, the media agency’s consulting division, with a key objective to deliver high-level strategic media recommendations to c-suites. Cook’s remit also includes leadership of Initiative’s marketing program, supporting the agency’s focus on industry
Media agency Initiative has won Sanitarium Health’s media agency of record, following a competitive pitch. Working across Weet-Bix, So Good and UP&GO brands, Initiative’s remit includes overall responsibility for media strategy, planning and buying across all traditional media. Melissa Fein, CEO of Initiative said her team were elated to start the year on such a high note
Media agency Initiative has appointed Tom Dodd national strategy director. Dodd will be based in Melbourne and will work alongside chief strategy & product officer Chris Colter. Colter said “Tom is one of the most intelligent and charismatic media strategists in the industry, and one of the most awarded. I couldn’t be more thrilled to have
Initiative, following a hotly contested pitch, has retained the media business for energy networks owner Jemena Limited. The win extends a 10-year relationship with the brand. The group’s remit has also been expanded with Mediabrands Content Studio (MBCS) being awarded Jemena’s creative account. Initiative’s responsibilities include all national and local broadcast media buying, print, outdoor, radio,
As well as retaining his COO and new business development responsibilities for Initiative, Geoff Clarke will add the newly created role of COO Mediabrands Australia to his remit, taking on responsibility for driving operational and organisational improvements across the entire Group. Clarke’s three-decade media industry career commenced in 1993 at JWT, before going on to
After a highly competitive tender process, media agency UM has kickstarted the year announcing its appointment as media agency of record for the ACT Government, effective as of March 1, 2023. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content