Initiative wins Sanitarium media pitch

Media agency Initiative has won Sanitarium Health’s media agency of record, following a competitive pitch. Working across Weet-Bix, So Good and UP&GO brands, Initiative’s remit includes overall responsibility for media strategy, planning and buying across all traditional media. Melissa Fein, CEO of Initiative said her team were elated to start the year on such a high note

Initiative appoints IAG’s Tom Dodd national strategy director

Media agency Initiative has appointed Tom Dodd national strategy director. Dodd will be based in Melbourne and will work alongside chief strategy & product officer Chris Colter. Colter said “Tom is one of the most intelligent and charismatic media strategists in the industry, and one of the most awarded. I couldn’t be more thrilled to have

Initiative retains Jemena media account

Initiative, following a hotly contested pitch, has retained the media business for energy networks owner Jemena Limited. The win extends a 10-year relationship with the brand. The group’s remit has also been expanded with Mediabrands Content Studio (MBCS) being awarded Jemena’s creative account. Initiative’s responsibilities include all national and local broadcast media buying, print, outdoor, radio,

Geoff Clarke expands role to include COO of Mediabrands

As well as retaining his COO and new business development responsibilities for Initiative, Geoff Clarke will add the newly created role of COO Mediabrands Australia to his remit, taking on responsibility for driving operational and organisational improvements across the entire Group. Clarke’s three-decade media industry career commenced in 1993 at JWT, before going on to

UM CANBERRA EXPANDS GOVERNMENT ROSTER; WINS ACT GOVERNMENT ACCOUNT

After a highly competitive tender process, media agency UM has kickstarted the year announcing its appointment as media agency of record for the ACT Government, effective as of March 1, 2023. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content

Reprise boosts leadership team with pair of hires

Digital performance agency Reprise has appointed Jos Smyth GM for Melbourne and Perth and Mychal Whittle stream lead. Smyth is based in Melbourne and Whittle in Sydney. Both report to the CEO of Reprise, Jessica White. Smyth, previously head of growth at Spaceship and prior to that head of performance marketing at Bupa, brings nearly two decades

MBCS COLLABORATES WITH CONTENT CREATOR JENN CHIA FOR LISTERINE’S CHINESE NEW YEAR CAMPAIGN

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated with well-known social media content creator Jenn Chia (soimjenn), to launch Listerine Malaysia’s new Chinese New Year (CNY) campaign. The #SwishAwaySuay campaign aims to swish away bad luck – ‘suay’, translating to bad luck in the Hokkien dialect –

Interactive Avenues wins the digital creative mandate for Vim

Interactive Avenues, a Reprise network company and the digital arm of Mediabrands India, has won the digital creative mandate for Hindustan Unilever Limited’s dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office. Interactive Avenues’ mandate includes amplifying the brand’s social media

Mediaweek Agency 50: Mark Coad on Mediabrands achievements and optimism for 2023

Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the people who make it. Taking number three on the Agency 50 list was Mark Coad, CEO of IPG Mediabrands. Mediaweek caught up with Coad as he reflected on Mediabrands’ achievements, the industry issues on his mind and shared his outlook for the year ahead. Mediaweek: Congratulations

How paid and organic search can work together to drive results for brands

Authored by Naushad Syed, Associate Vice President – SEO, Interactive Avenues (a Reprise network company). Most organisations treat organic search and paid search as entirely separate entities, run bydifferent departments. This is because organic search focuses on SEO (search engine optimisation) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits