Initiative welcomes David Cook as head of marketing & IQ
Initiative has announced the appointment of David Cook to the newly created national role of head of marketing & IQ, based in Sydney.
Cook’s remit is to lead IQ, the media agency’s consulting division, with a key objective to deliver high-level strategic media recommendations to c-suites.
Cook’s remit also includes leadership of Initiative’s marketing program, supporting the agency’s focus on industry thought leadership and push for progression.
Read more here.