Initiative welcomes David Cook as head of marketing & IQ

February 6, 2023 | Share this article

Initiative has announced the appointment of David Cook to the newly created national role of head of marketing & IQ, based in Sydney.

Cook’s remit is to lead IQ, the media agency’s consulting division, with a key objective to deliver high-level strategic media recommendations to c-suites.

Cook’s remit also includes leadership of Initiative’s marketing program, supporting the agency’s focus on industry thought leadership and push for progression.

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