Hannah Rook: ‘This makes shared events—and the unified audience they create — a uniquely powerful advertising opportunity.’ Tentpole moments have become hard to define, nuanced occurrences for advertisers aiming to keep up amid changing audience behaviors and a dynamic media and tech landscape. Advertisers around the world look for ways to effectively leverage tentpole marketing
For International Women’s Day, we spotlight voices from across the industry, sharing stories of their journeys, personal insights on mentorship, perspectives on the path to equality, and more. As International Women’s Day approaches, a single day hardly seems enough to recognize the countless contributions women make in the industry and beyond. That’s why we’re dedicating
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise. Australian marketing professor Mark Ritson once said, “AI will make us all masters of efficiency, but slaves to mediocrity. The more we automate, the harder it becomes to
With entries for the inaugural Cairns Hatchlings program, presented by Yahoo, flying in from around the Asia-Pacific region, we caught up with Alexis Whelan, national creators and content lead at Kinesso, who’ll be judging the awards to find out what she’ll be looking for. Read more on B&T.
Today’s models, when effectively integrated and applied, can unlock remarkable value that is still vastly underexploited. By Kellyn Coetzee, national head of AI & analytics, KINESSO Australia Despite the hype, tangible returns often fail to match the headlines. Research indicates 11% of companies report significant EBIT gains from AI, and just 26% move beyond proofs of
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), has named Kumar Kanagasabapathy as Chief Strategy Officer for the Asia Pacific region. Kanagasabapathy brings over two decades of experience leading cross-functional teams across major industry verticals to his new role. Previously, Kanagasabapathy served as Global Chief Strategy Officer of Rufus, an IPG Mediabrands
Singapore – UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy. Urging brands to take a more vibrant approach to media, UM’s ‘Full Colour Media’ is an omni-channel planning proposition and philosophy that aims to change the agency’s
We thought we’d hit ‘Peak AI’ in 2024, but that was just the base camp of what’s possible. AI remains the gift that keeps on giving. Its breakthroughs are reshaping everything from programmatic advertising to voice-led campaigns. As we kickstart 2025, marketers across Australia are again looking to harness these new AI capabilities to stay
Singapore – IPG Mediabrands has confirmed the appointment of James Hawkins to the newly-created position of chief client officer at IPG Mediabrands APAC. “IPG Mediabrands remain focused on delivering innovative and exceptional client experiences in a rapidly evolving media landscape. We are excited to deploy James’ in-depth knowledge and transformative experience across the Asia-Pacific region,” Leigh Terry, CEO at IPG
SearchGPT has arrived, and the media industry’s ethical reckoning is upon us. Initiative’s Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it’s a necessity. The Gen AI revolution is truly here and there is no doubt it will change our working and personal lives. But