Initiative, following a hotly contested pitch, has retained the media business for energy networks owner Jemena Limited.
The win extends a 10-year relationship with the brand. The group’s remit has also been expanded with Mediabrands Content Studio (MBCS) being awarded Jemena’s creative account.
Initiative’s responsibilities include all national and local broadcast media buying, print, outdoor, radio, cinema, digital, search, social and addressable; plus, other media buying such as strategic and communication design responsibilities. MBCS’ remit covers all creative and production services and executions.
Read more here.