Kuala Lumpur, Malaysia – IPG Mediabrands’ Mediabrands Content Studio (MBCS) has announced new key leadership changes in Malaysia through its ‘Creative Leadership Council’. Andrew Shee has been appointed as executive creative director of MBCS. The 19-year creative veteran joins the agency from his eight-year stint in China, where he was awarded a multitude of accolades. He was most recently a senior
The IPG Mediabrands India CEO will receive the award at the annual GameChangers ceremony to be hosted in Chennai on 31st May 2023. Shashi Sinha, CEO – India, IPG Mediabrands, will be the recipient of the MediaNews4u.com GameChangers Lifetime Achievement Award. The annual event to recognise pathbreaking contributions in the space of advertising, media and
IPG Mediabrands CEO, Mark Coad is taking part in the Variety Vic Bash, one of Australia’s longest running charity motoring events. Coad, along with co-driver Tim Clemens, will hit the road for 10-12 days, raising money for the Variety children’s charity. The Bash takes hundreds of motorists across the country, including stops at schools and
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a new film for Zurich Malaysia to commemorate the upcoming Raya celebrations. The film titled ‘Kepulangan’, meaning ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness. The film tells the story of Zyra and her in-laws as they
Lodestar, one of India’s leading media agencies, announced today that it will continue to drive PhonePe’s integrated media strategy for the third consecutive year. As a part of the extended partnership, Lodestar will leverage its extensive experience and expertise to develop innovative media campaigns that will help the fintech giant deepen its market penetration and
About the series e4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peaks into Indian Gen Zers’ mindset. Based on multiple sources of learning including a three-part pan India study with 1100+ GenZ respondents, Generational
The event raised over $115,000 for UnLtd’s work supporting charities helping young people at risk The UnLtd: Big Splash sailing regatta welcomed 18 teams from across the industry as they hoisted the sails for good on Sydney Harbour on Friday, 31 March. The event, kindly sponsored by Yahoo, raised over $115,000 for UnLtd’s work supporting
Are you brave enough to call out clients with a shaky relationship with the truth? Advertisers and their agencies, faced with consumer demand businesses to be sustainable, must keep a close eye on the accuracy of claims to avoid greenwashing, marketing spin which deceptively persuades the public that a business is environmentally friendly when it is not.
For Mediaweek’s new podcast series Heavy Hitters, I have some of the best leaders in the business here who are all C-suite with IPG Mediabrands. Our podcast guests are Mark Coad, CEO of Mediabrands Australia, Melissa Fein, CEO of Initiative Australia, and Anathea Ruys CEO of UM Australia. Below are just a few of the highlights from the podcast. First
Universal McCann, the media agency under the IPG Mediabrands network, has taken home a coveted Gold and Silver Award at the Festival of Media Asia Pacific (FOMA) Awards 2023. The agency took home a Gold for ‘Best Use of Social Media’ with foodpanda Malaysia for the campaign ‘Pau-Pau takes emojis to the next level with Malaysia’s first ever Twitter