INITIATIVE CHINA APPOINTS KAREN HO AS CEO

Initiative China, has hired Karen Ho as CEO. Ho will join the agency in January 2021 and report directly to Chris Chen, CEO of Mediabrands China, as well as Initiative regional management. With more than 20 years industry experience, Ho has a proven track record in driving digital transformation to accelerate strategic growth for businesses

People: Ensemble Worldwide/UM Studios promotes Didi Pirinyuang as Executive Creative Director

KUALA LUMPUR, MALAYSIA – Ensemble Worldwide/ UM Studios, the creative agency within the IPG Mediabrands network, has announced the promotion of Didi Pirinyuang as Executive Creative Director (ECD) of Ensemble Worldwide/ UM Studios, alongside the departure of previous ECD, Chan Woei Hern. Amit Sutha, Chief Executive Officer of Universal McCann (UM), UM Studios and Ensemble Worldwide said, “Didi is part

Mediabrands unveils global content studio, rolls out in 12 markets

IPG’s Mediabrands has launched a content studio, aptly named Mediabrands Content Studio. Rolling out globally across 12 markets, the Mediabrands Content Studio will focus on creating content strategies for Mediabrands clients, with an approach focused on the three emerging categories of content: branded content opportunities with media partners, digital content that drives performance and engagement,

Reprise Launches Global E-Commerce Unit, Reprise Commerce

Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a specialty eCommerce unit. Reprise Commerce will combine Reprise’s traditional e-commerce media capabilities with the in-depth retail expertise it has been adding over the past year. The new unit will provide clients with a holistic approach to eCommerce, extending beyond marketing into

Add to Cart – Think outside the cardboard box

Camille Gray is a strategist at Initiative. She specialises in retail marketing, specifically e-commerce, focusing on cultural and media trends. She has a regular column, Add to Cart. It’s a rush like no other. A jolt of adrenaline surges through your bloodstream. Your heart beats faster, and every task up until this moment fades into nothingness as

Philippe Krakowsky to Succeed Michael Roth as CEO of Interpublic Group

Interpublic Group has promoted Philippe Krakowsky as IPG Chief Executive Officer and a member of the Board of Directors. The appointment, which becomes effective January 1, 2021, will see Michael I. Roth, the current Chairman and Chief Executive Officer remain in his current role until before ascending to Executive Chairman of the Board. Krakowsky is

Initiative’s Maddison Keogh: “Taking A Stand Is More Important Than Ever”

Success in marketing campaigns comes from those that create real change, according to Initiative’s director of client advice and management, Maddison Keogh. During this year’s B&T Women in Media Awards, presented by Are Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating their invaluable contribution to their industry through leadership, innovation

Add to Cart: How Travis Scott supersizes sales

Camille Gray is a strategist at Initiative. She specialises in retail marketing, specifically e-commerce, focusing on cultural and media trends. She has a regular column, Add to Cart. It’s a familiar scene in a marketing agency. The brainstorm has lost momentum. People stare blankly into the distance. Ideas have run dry. The painfully soul-sucking silence continues for

Starting A Start-Up

At age 57, after retiring for the second time, I got a call to start-up and lead Mediabrands in the Philippines. The first time I retired, I thought I had done it all. I had spent a lifetime building brands, helping companies, using my expertise, my knowledge to help businesses, and the industry I belong to, grow.