Media agency Initiative has won Sanitarium Health’s media agency of record, following a competitive pitch.
Working across Weet-Bix, So Good and UP&GO brands, Initiative’s remit includes overall responsibility for media strategy, planning and buying across all traditional media.
Melissa Fein, CEO of Initiative said her team were elated to start the year on such a high note and couldn’t wait to get their teeth into the business, and work with Sanitarium at such a pivotal time in the brand’s journey.
Read more here.
