As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,
AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients. Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn
Digital performance agency Reprise and its long-term client Monash University have launched a program to help students achieve real life employment experience; and learn about career opportunities in the media and marketing sector. The inaugural 12-week program hosted four Monash Business School students as part of the University’s ongoing Work Integrated Learning/Industry Experience elective. Jessica
Welcome 2023, the year when social media is predicted to grow and thrive like never before. With Gen Z and millennial entertainment preferences gaining popularity across social media, brands worldwide are using this powerful medium to connect with young consumers, who are difficult to impress. Given the last few years of disruption in the digital
Digital performance agency Reprise has appointed Jos Smyth GM for Melbourne and Perth and Mychal Whittle stream lead. Smyth is based in Melbourne and Whittle in Sydney. Both report to the CEO of Reprise, Jessica White. Smyth, previously head of growth at Spaceship and prior to that head of performance marketing at Bupa, brings nearly two decades
Authored by Naushad Syed, Associate Vice President – SEO, Interactive Avenues (a Reprise network company). Most organisations treat organic search and paid search as entirely separate entities, run bydifferent departments. This is because organic search focuses on SEO (search engine optimisation) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits
Most organizations treat organic search and paid search as entirely separate entities, run by different departments. This is because organic search focuses on SEO (search engine optimization) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits and conversion. In reality, these tactics were never meant to be siloed, and close
“This APAC-led initiative gives our people the chance to utilize their expertise and specialist skills to be a Force for Good for causes most close to their heart.” IPG Mediabrands-owned Reprise global performance marketing agency has launched its inaugural Asia Pacific ‘Flow For Good Day’. With a mission to elevate performance marketing by creating and accelerating Customer
An industry expert honed in the discipline of strategic leadership with over 16+ years driving vision for clients’ businesses within creative teams across local, regional and global markets; Tejuja joins Reprise from her prior role as Senior Strategy Director and E-commerce Lead for Wunderman Thompson Singapore where she was responsible for delivering end-to-end strategies which
Immunity support brand Redoxon by Bayer Malaysia has launched a new campaign together with Reprise, the global performance marketing network under global advertising company IPG which aims to promote a healthy Ramadan. This year’s Ramadan-themed film, titled “Kuatkan imuniti, rezeki Ramadan dinikmati,” is a Malay musical genre called Seloka which is commonly used in a