“This APAC-led initiative gives our people the chance to utilize their expertise and specialist skills to be a Force for Good for causes most close to their heart.” IPG Mediabrands-owned Reprise global performance marketing agency has launched its inaugural Asia Pacific ‘Flow For Good Day’. With a mission to elevate performance marketing by creating and accelerating Customer

An industry expert honed in the discipline of strategic leadership with over 16+ years driving vision for clients’ businesses within creative teams across local, regional and global markets; Tejuja joins Reprise from her prior role as Senior Strategy Director and E-commerce Lead for Wunderman Thompson Singapore where she was responsible for delivering end-to-end strategies which

Immunity support brand Redoxon by Bayer Malaysia has launched a new campaign together with Reprise, the global performance marketing network under global advertising company IPG which aims to promote a healthy Ramadan. This year’s Ramadan-themed film, titled “Kuatkan imuniti, rezeki Ramadan dinikmati,” is a Malay musical genre called Seloka which is commonly used in a

Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, held its first annual Reprise Community Day on March 10, a day recognised for all Reprise Asia-Pacific offices to close for volunteering efforts within local communities. To honour the day, Reprise Malaysia chose to commit as “environmental heroes” by way of support for

WATCH: GMSV’s inaugural local campaign in ANZ

November 22, 2021 | Share this article

Australia – General Motors Specialty Vehicles (GMSV), the GM venture operating within Australia and New Zealand, has launched its inaugural locally produced campaign via performance marketing agency Reprise. The campaign called ‘That’s Boss’ introduces GMSV’s Chevrolet Silverado LT Trail Boss to the ANZ market, showcasing the ethos of ‘mateship’ and adventure which are key characteristics of Aussies

The retail landscape in APAC is very diverse and distinct from the rest of the world and has evolved considerably since the onset of Covid-19. The global pandemic has led to an explosive growth in the e-commerce industry, with consumers across the APAC region having shifted their shopping habits online to cater for life under

Reprise wins Google agency honours

November 8, 2021 | Share this article

Reprise Australia, Mediabrands’ digitally-led full-service performance agency, has been awarded Google Honours Agency of the Quarter for Q3 following submissions for excellence in search marketing in the Australian media industry. Google Honours is a highly contested forum for search specialists to demonstrate effectiveness for clients and provides search agencies with up-to-date benchmarking in one of

Reprise Digital Malaysia and Air Selangor have released a fully animated film to commemorate the upcoming Deepavali celebrations. Titled ‘Oru Deepavali Kaathal Kathai’ (A Deepavali Love Story), the film in flashback follows protagonist Balan as he searches for the girl of his dreams. As he goes on his quest, Balan witnesses the myriad ways in

Chief product officer for Reprise Australia

September 22, 2021 | Share this article

Reprise Australia announced two new senior positions at the digitally-led performance marketing business, part of Mediabrands Australia. Andy Holford is joining Reprise as chief product officer.  He is formerly head of customer at Fitness and Lifestyle Group (FLG). Before that he was digital performance director at fitness business Les Mills International. He is also a former

Reprise Digital Malaysia, and MILO Malaysia have released a fully animated film to commemorate the upcoming Merdeka and Malaysia Day celebrations. Titled ‘Tetap Di Sisi Walau Berganti Generasi’ (always by your side), the film is inspired by the “Malaysia Boleh” (Malaysia Can-Do) spirit, with motivational messages showing MILO as a symbol of strength that has