Reprise wins Google agency honours

November 8, 2021 | Share this article

Reprise Australia, Mediabrands’ digitally-led full-service performance agency, has been awarded Google Honours Agency of the Quarter for Q3 following submissions for excellence in search marketing in the Australian media industry. Google Honours is a highly contested forum for search specialists to demonstrate effectiveness for clients and provides search agencies with up-to-date benchmarking in one of

Reprise Digital Malaysia and Air Selangor have released a fully animated film to commemorate the upcoming Deepavali celebrations. Titled ‘Oru Deepavali Kaathal Kathai’ (A Deepavali Love Story), the film in flashback follows protagonist Balan as he searches for the girl of his dreams. As he goes on his quest, Balan witnesses the myriad ways in

Chief product officer for Reprise Australia

September 22, 2021 | Share this article

Reprise Australia announced two new senior positions at the digitally-led performance marketing business, part of Mediabrands Australia. Andy Holford is joining Reprise as chief product officer.  He is formerly head of customer at Fitness and Lifestyle Group (FLG). Before that he was digital performance director at fitness business Les Mills International. He is also a former

Reprise Digital Malaysia, and MILO Malaysia have released a fully animated film to commemorate the upcoming Merdeka and Malaysia Day celebrations. Titled ‘Tetap Di Sisi Walau Berganti Generasi’ (always by your side), the film is inspired by the “Malaysia Boleh” (Malaysia Can-Do) spirit, with motivational messages showing MILO as a symbol of strength that has

Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to ecommerce. Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%. This is according to a study

Reprise, IPG Mediabrands’ global performance marketing agency, has announced the appointment of Pippa Berlocher to the newly created role of President, Reprise APAC. A media veteran with strong global experience, and awarded one of the Top 50 APAC Women Leaders by CMO Asia, Berlocher joins Reprise from her prior role as Head of Media APAC

The start of the pandemic and subsequent lockdowns brought Malaysians lives to a hold. Contained at home, Malaysians were cooking more at home and ordering less delivery. This posed a challenge to quick-service restaurants like KFC who had difficulty sustaining growth as a delivery brand. However, a new pandemic trend was fast on the rise,

IPG Mediabrands’ performance agency Reprise has been awarded the strategy and creative account for the Australian and New Zealand launch of General Motors Specialty Vehicles. Reprise was awarded the business after a series of international and national presentations. This will be the first time General Motors Specialty Vehicles (GMSV) has advertised in Australia and New Zealand. In

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth. Grivas

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content. Mediabrands performance-marketing agency Reprise has appointed Vincent Spruyt as global chief AI officer, effective immediately. He was previously chief innovation officer with AI startup Sentiance. Spruyt