Interactive Avenues

Welcome 2023, the year when social media is predicted to grow and thrive like never before. With Gen Z and millennial entertainment preferences gaining popularity across social media, brands worldwide are using this powerful medium to connect with young consumers, who are difficult to impress. Given the last few years of disruption in the digital

Reprise boosts leadership team with pair of hires

January 16, 2023 | Share this article

Digital performance agency Reprise has appointed Jos Smyth GM for Melbourne and Perth and Mychal Whittle stream lead. Smyth is based in Melbourne and Whittle in Sydney. Both report to the CEO of Reprise, Jessica White. Smyth, previously head of growth at Spaceship and prior to that head of performance marketing at Bupa, brings nearly two decades

Authored by Naushad Syed, Associate Vice President – SEO, Interactive Avenues (a Reprise network company). Most organisations treat organic search and paid search as entirely separate entities, run bydifferent departments. This is because organic search focuses on SEO (search engine optimisation) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits

Most organizations treat organic search and paid search as entirely separate entities, run by different departments. This is because organic search focuses on SEO (search engine optimization) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits and conversion. In reality, these tactics were never meant to be siloed, and close

“This APAC-led initiative gives our people the chance to utilize their expertise and specialist skills to be a Force for Good for causes most close to their heart.” IPG Mediabrands-owned Reprise global performance marketing agency has launched its inaugural Asia Pacific ‘Flow For Good Day’. With a mission to elevate performance marketing by creating and accelerating Customer

An industry expert honed in the discipline of strategic leadership with over 16+ years driving vision for clients’ businesses within creative teams across local, regional and global markets; Tejuja joins Reprise from her prior role as Senior Strategy Director and E-commerce Lead for Wunderman Thompson Singapore where she was responsible for delivering end-to-end strategies which

Immunity support brand Redoxon by Bayer Malaysia has launched a new campaign together with Reprise, the global performance marketing network under global advertising company IPG which aims to promote a healthy Ramadan. This year’s Ramadan-themed film, titled “Kuatkan imuniti, rezeki Ramadan dinikmati,” is a Malay musical genre called Seloka which is commonly used in a

Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, held its first annual Reprise Community Day on March 10, a day recognised for all Reprise Asia-Pacific offices to close for volunteering efforts within local communities. To honour the day, Reprise Malaysia chose to commit as “environmental heroes” by way of support for

WATCH: GMSV’s inaugural local campaign in ANZ

November 22, 2021 | Share this article

Australia – General Motors Specialty Vehicles (GMSV), the GM venture operating within Australia and New Zealand, has launched its inaugural locally produced campaign via performance marketing agency Reprise. The campaign called ‘That’s Boss’ introduces GMSV’s Chevrolet Silverado LT Trail Boss to the ANZ market, showcasing the ethos of ‘mateship’ and adventure which are key characteristics of Aussies

The retail landscape in APAC is very diverse and distinct from the rest of the world and has evolved considerably since the onset of Covid-19. The global pandemic has led to an explosive growth in the e-commerce industry, with consumers across the APAC region having shifted their shopping habits online to cater for life under