IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward. KINESSO is uniquely positioned to unify the data derived from a brand’s full marketing system into one renowned, intelligent, growth-driving capability. The new unit brings together the collective
As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,
AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients. Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn
The average age for menopause in women is between 45 and 55, but perimenopause can start as early as late 30s. IPG Mediabrands’ head of diversity shares how employers can create a more supportive environment for women closer to menopause. I’ll be honest. I’m a woman and a diversity, equity and inclusion leader. Those two
I have a mancrush on Ryan Reynolds. It’s not just the dashing good looks, or the charisma that bridges the gap between Hollywood charm and everyday relatability. It is how he has established himself as an advertising powerhouse. Just like his Marvel character “Deadpool”, he stands out as a master of wit, turning ads into
Sinha was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award for his continuing industry contribution and leadership. Shashi Sinha, CEO – IPG Mediabrands India was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award. He was conferred the honour at the awards ceremony in Chennai on 31st May 2023. The fifth edition
Digital performance agency Reprise and its long-term client Monash University have launched a program to help students achieve real life employment experience; and learn about career opportunities in the media and marketing sector. The inaugural 12-week program hosted four Monash Business School students as part of the University’s ongoing Work Integrated Learning/Industry Experience elective. Jessica
Mediabrands Australia has announced the appointment of Sue Squillace as CEO Mediahub ANZ. Her appointment follows the resignation of Mediahub’s executive director APAC, Andrew Livingston, who is relocating to the UK. Mark Coad, CEO Mediabrands, said: “Andrew shared his intent to relocate to the UK some time ago, which provided Mediabrands, together with Mediahub’s joint venture partner, Attivo Group, with an opportunity
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders… View them here
Every day, consumers are bombarded with thousands of advertisements, messages, and notifications. As a result, they have become extremely discerning about what they pay attention to and for how long. Brands are now competing fiercely to capture every precious second of people’s mind space. They are tasked with carefully planning marketing campaigns that inspire purchase