Mediabrands Content Studio bolsters senior creative team

Mediabrands Content Studio (MBCS) has expanded its senior creative team with appointments to the newly created roles of general manager and group creative director. Joining as general manager, Marshall Campbell’s remit will focus on senior strategic advice and client service leadership, while group creative director, Luke Simkins, will be responsible for creative direction and leadership

Interactive Avenues gets Great Place To Work certification

Interactive Avenues, a Reprise Network Company and the digital arm of Mediabrands India, announced that it has been Great Place To Work Certified in India (from February ’23 to February ’24). The agency said, “Since its inception, Interactive Avenues has relentlessly focused on creating a work environment that is positive, empowering, and filled with learning

Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group

“Help grow the industry, help grow the IPL property”: Shashi Sinha at MIS 2023

Mumbai: At the Media Investment Summit (MIS) 2023 organised by Indiantelevision.com on 15 February, IPG Mediabrands India CEO Shashi Sinha delivered the keynote address and he spoke about the future of television. Read more here.

MEDIABRANDS GREATER CHINA HIRES CRYSTAL ZHANG TO NEWLY CREATED CHIEF FINANCIAL OFFICER ROLE

Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), has appointmented Crystal Zhang to the newly created position of Chief Financial Officer, Mediabrands Greater China. With almost 30 years financial expertise under her belt, Zhang joins from her prior role as CFO for investment management company Withinlink, and enjoys a wealth of

Initiative appoints Renae Joseph chief of staff

Media agency Initiative has appointed its first chief of staff, promoting long term employee Renae Joseph. Joseph’s remit will see her act as liaison between staff, senior executives and the CEO, acting as a sounding board for decision making, a senior strategic partner and the driving force for the implementation of key organisational priorities. Melissa

Melissa Fein And Darren Talk Building And Maintaining High-Performance Teams

Melissa Fein is the CEO of IPG Media Agency, Initiative Australia, a Director of Swimming Australia and a Board Member of Media Federation Australia. This year she was also recognised as the Mumbrella Industry Leader of The Year, the Woman of the Year and number two on the B&T Women in Media Power List, and

UM Appoints Sasha Savic as Global CEO

UM, the global media agency network of IPG Mediabrands, has appointed Sasha Savic as Global Chief Executive Officer. Savic, an IPG alumnus who will report directly to Mediabrands Global CEO, Eileen Kiernan, will “set the vision for the agency’s global growth” while overseeing strategy, product, operations, and management of clients including American Express, Honda, Johnson

5 social media trends to watch out for in 2023

Welcome 2023, the year when social media is predicted to grow and thrive like never before. With Gen Z and millennial entertainment preferences gaining popularity across social media, brands worldwide are using this powerful medium to connect with young consumers, who are difficult to impress. Given the last few years of disruption in the digital

Initiative welcomes David Cook as head of marketing & IQ

Initiative has announced the appointment of David Cook to the newly created national role of head of marketing & IQ, based in Sydney. Cook’s remit is to lead IQ, the media agency’s consulting division, with a key objective to deliver high-level strategic media recommendations to c-suites. Cook’s remit also includes leadership of Initiative’s marketing program, supporting the agency’s focus on industry