e4m & Lodestar UM podcast: GenZs highlight concerns over intrusive tech & fake news

In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being E4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that

UM Australia appoints Andy Copeland as general manager Brisbane

UM Australia has announced the appointment of Andy Copeland to the newly created role of general manager, Brisbane. Copeland joins the Brisbane media agency’s leadership team, reporting directly to Anathea Ruys, CEO UM Australia. With an immediate remit to pave the way for sustainable future growth in Queensland’s burgeoning market, Copeland brings extensive business strategy & revenue growth experience to

Mediahub wins Bosch pitch

Mediahub has been selected as the media agency of record across Australia and New Zealand for Bosch, a home appliance brand owned by BSH Hausgeräte GmbH, following a competitive pitch. Mediahub will be responsible for media strategy and buying across all platforms for Bosch’s entire appliance portfolio, including kitchen, dishwasher, and laundry appliances. Mediahub’s executive director for

Meeting of the Minds: Magna’s Lucy Formosa Morgan and Ashleigh Segalla

Meeting of the Minds brings together two different points of view from an industry rookie and an experienced expert. The Mediaweek series aims to showcase their diverse perspectives, thoughts and opinions. This month Lucy Formosa Morgan and Ashleigh Segalla from MAGNA share the best career advice they received, guilty pleasure content and career goals for 2023. Read the full article here.

Mediabrands Content Studio bolsters senior creative team

Mediabrands Content Studio (MBCS) has expanded its senior creative team with appointments to the newly created roles of general manager and group creative director. Joining as general manager, Marshall Campbell’s remit will focus on senior strategic advice and client service leadership, while group creative director, Luke Simkins, will be responsible for creative direction and leadership

Interactive Avenues gets Great Place To Work certification

Interactive Avenues, a Reprise Network Company and the digital arm of Mediabrands India, announced that it has been Great Place To Work Certified in India (from February ’23 to February ’24). The agency said, “Since its inception, Interactive Avenues has relentlessly focused on creating a work environment that is positive, empowering, and filled with learning

Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group

“Help grow the industry, help grow the IPL property”: Shashi Sinha at MIS 2023

Mumbai: At the Media Investment Summit (MIS) 2023 organised by Indiantelevision.com on 15 February, IPG Mediabrands India CEO Shashi Sinha delivered the keynote address and he spoke about the future of television. Read more here.

MEDIABRANDS GREATER CHINA HIRES CRYSTAL ZHANG TO NEWLY CREATED CHIEF FINANCIAL OFFICER ROLE

Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), has appointmented Crystal Zhang to the newly created position of Chief Financial Officer, Mediabrands Greater China. With almost 30 years financial expertise under her belt, Zhang joins from her prior role as CFO for investment management company Withinlink, and enjoys a wealth of

Initiative appoints Renae Joseph chief of staff

Media agency Initiative has appointed its first chief of staff, promoting long term employee Renae Joseph. Joseph’s remit will see her act as liaison between staff, senior executives and the CEO, acting as a sounding board for decision making, a senior strategic partner and the driving force for the implementation of key organisational priorities. Melissa