Initiative has retained the coveted Pernod Ricard Australia and New Zealand media account, working across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD and ‘new to world’ brands.
Jo McAlister, managing director, Initiative said the team could not be more excited to sign up for another three years and partner the company on its ambitious journey to lead ANZ’s very competitive alcohol beverage markets, across all its brand categories.
McAlister said: “This is phenomenal news and we are so proud to continue our partnership. For the past three years we have grown together as brands, collaborating via a truly open and transparent relationship and enjoying an agency/client bond that I’ve rarely seen in market.
