Mediabrands

Mediahub wins Bosch pitch

March 9, 2023 | Share this article

Mediahub has been selected as the media agency of record across Australia and New Zealand for Bosch, a home appliance brand owned by BSH Hausgeräte GmbH, following a competitive pitch. Mediahub will be responsible for media strategy and buying across all platforms for Bosch’s entire appliance portfolio, including kitchen, dishwasher, and laundry appliances. Mediahub’s executive director for

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group