e4m & Lodestar UM podcast: GenZs highlight concerns over intrusive tech & fake news

March 14, 2023 | Share this article

In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being

E4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peeks

into Indian Gen Zers’ mindset.

Based on multiple sources of learning including a three-part pan-India study with 1100+ GenZ respondents, the Generational Zeitgeist podcast series covers a wide range of topics.

Each episode is a conversation between Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik, one of the contributors to the study from Lodestar UM’s strategy team.

About the third episode

In this 3rd podcast, Lodestar UM CEO Aditi Mishra and Strategy Team Member Kulanath Kaushik talk about their conversations and surveys with GenZ on multiple categories, including ‘Technology,’ ‘Automobile,’ and ‘Health & Well-Being’.