How paid and organic search can work together to drive results for brands

Most organizations treat organic search and paid search as entirely separate entities, run by different departments. This is because organic search focuses on SEO (search engine optimization) for increasing online traffic, whereas paid search leverages PPC (pay-per-click) ads to drive visits and conversion. In reality, these tactics were never meant to be siloed, and close

IPG Mediabrands and Scope3 Partner to Enable Net-Zero in Media Buying

IPG Mediabrands and Scope3 today announced a partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands said it is the first global media or agency holding company to partner with Scope3 on a global

‘Flow for Good Day’ – Reprise Offers Skills & Expertise to Local Communities

“This APAC-led initiative gives our people the chance to utilize their expertise and specialist skills to be a Force for Good for causes most close to their heart.” IPG Mediabrands-owned Reprise global performance marketing agency has launched its inaugural Asia Pacific ‘Flow For Good Day’. With a mission to elevate performance marketing by creating and accelerating Customer

UM launches Pakistan office

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets. Global media agency UM has launched an office in Pakistan. Entering into an affiliate agreement with IG Square Pakistan for the launch, this move extends UM’s footprint in 14 different countries across the APAC region, which previously included Australia, China,

REPRISE DIGITAL COMMITS AS ENVIRONMENTAL HEROES FOR ITS INAUGURAL REPRISE COMMUNITY DAY

KUALA LUMPUR, March 28, 2022–Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, held its first annual Reprise Community Day on 10th March, a day recognised for all Reprise APAC offices to close for volunteering efforts within local communities. To honour the day, Reprise Malaysia chose to commit as “environmental heroes” by way

Interactive Avenues appoints Pranali Sarkar as Associate Vice President, Media Planning

Pranali Sarkar joins Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India. Sarkar will be tasked to scale up and add greater value to the current capabilities under the agency’s robust media planning function. Sarkar was last working with Fulcrum, heading the Unilever Personal Care category where she spearheaded multiple

UM Australia appoints Vanessa Stuart to national leadership team

UM Australia CEO, Anathea Ruys has appointed Vanessa Stuart as head of new business and marketing, which is a newly created role. Stuart joins UM from WPP, where she was client service director at Maverick. Her new role is effective immediately, and sees her join the national leadership team. During her time at WPP she

Aditi Mishra is Lodestar UM’s new CEO, Hema Malik named CIO Mediabrands India

Aditi Mishra has been appointed the new CEO of Lodestar UM, India. “She has been with Lodestar UM for over two decades, shining bright in varied roles. She started as a Management Trainee and has worn many hats over the years, driving large client relationships in a business role to leading Strategy and Product as

Initiative Perth wins Kleenheat pitch

Western Australian energy provider Kleenheat has appointed Initiative Perth as its media agency. Initiative is tasked with providing services for Kleenheat’s media requirements including strategy and buying across non-digital media, digital, search, social, programmatic and analytics. David Burger, Managing Director Initiative Perth: “We are thrilled Kleenheat chose Initiative from a strong media agency pitch roster,

UM names new MDs for Melbourne and Brisbane, Canberra and Government

UM has promoted Gareth Nicholls and Brett Elliott to its leadership team, meaning the Managing Directors of all east coast UM offices have changed in the past four months. IPG Mediabrands’ media agency UM has promoted two people to leadership roles, naming Gareth Nicholls as MD of Melbourne and Brisbane and Brett Elliott as MD