Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated with well-known social media content creator Jenn Chia (soimjenn), to launch Listerine Malaysia’s new Chinese New Year (CNY) campaign. The #SwishAwaySuay campaign aims to swish away bad luck – ‘suay’, translating to bad luck in the Hokkien dialect –
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