The shifting sands of social context

A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM’s APAC chief strategy officer. We are an industry that has been obsessed with two unhelpful polarities: either reaching all

‘We can’t be cowed into shame on data’

If Cambridge Analytica had been employed by a large FMCG company, utilised the same methods and driven incremental but meaningful share gains, and then been uncovered, would the concern and interest be so high? I somehow doubt it. The storm would have been contained to a marketing teacup; the fine unnoticed by many. But the

Data Privacy Is Becoming A Luxury Good

Last Thursday, Amazon CEO Jeff Bezos stopped the presses with an astonishing Medium blog post, in which he revealed he was being blackmailed by AMI, owner of the tabloid publication National Enquirer. Long story short, AMI threatened to release some private photos of Mr. Bezos if he didn’t denounce that the Enquirer was “politically motivated

Privacy and Data Ethics

The shifting sands of social context

‘We can’t be cowed into shame on data’

Data Privacy Is Becoming A Luxury Good

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