MBCS COLLABORATES WITH CONTENT CREATOR JENN CHIA FOR LISTERINE’S CHINESE NEW YEAR CAMPAIGN

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated with well-known social media content creator Jenn Chia (soimjenn), to launch Listerine Malaysia’s new Chinese New Year (CNY) campaign.

The #SwishAwaySuay campaign aims to swish away bad luck – ‘suay’, translating to bad luck in the Hokkien dialect – as it is customary to follow certain cultural practices and superstitions to ward away bad luck from the previous year and cultivate good luck for the upcoming one.