Reprise boosts leadership team with pair of hires

January 16, 2023 | Share this article

Digital performance agency Reprise has appointed Jos Smyth GM for Melbourne and Perth and Mychal Whittle stream lead.

Smyth is based in Melbourne and Whittle in Sydney. Both report to the CEO of Reprise, Jessica White.

Smyth, previously head of growth at Spaceship and prior to that head of performance marketing at Bupa, brings nearly two decades of global experience in full funnel Digital Marketing/Digital Sales across a range of the largest agencies, holding groups & brands, to Reprise.

He spent nearly a decade in the USA in leadership roles for Digitas, Ogilvy and iProspect, and then two years in the UK heading performance media for Zenith Worldwide running a team of 50.

Whittle was most recently head of marketing (and prior to that digital director) at The Epiphany Group and The Change Network.

Jessica White said: “Jos and Mychal bring a rich history in performance marketing to the team and will be trusted advisors to clients and the wider Mediabrands business.

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