IPG Mediabrands’ performance agency Reprise has been awarded the strategy and creative account for the Australian and New Zealand launch of General Motors Specialty Vehicles. Reprise was awarded the business after a series of international and national presentations. This will be the first time General Motors Specialty Vehicles (GMSV) has advertised in Australia and New Zealand. In

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content. Mediabrands performance-marketing agency Reprise has appointed Vincent Spruyt as global chief AI officer, effective immediately. He was previously chief innovation officer with AI startup Sentiance. Spruyt

Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a specialty eCommerce unit. Reprise Commerce will combine Reprise’s traditional e-commerce media capabilities with the in-depth retail expertise it has been adding over the past year. The new unit will provide clients with a holistic approach to eCommerce, extending beyond marketing into

Reprise, the performance marketing agency of Mediabrands, promoted Dimitri Maex to global CEO, effective immediately. Maex was global chief operating officer of the agency and replaces Tim Ringel, who led Reprise from 2016 until his departure earlier this month to become the global chief executive of creative agency Spring Studios. Maex reports to Mediabrands Global