Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, held its first annual Reprise Community Day on March 10, a day recognised for all Reprise Asia-Pacific offices to close for volunteering efforts within local communities. To honour the day, Reprise Malaysia chose to commit as “environmental heroes” by way of support for
Australia – General Motors Specialty Vehicles (GMSV), the GM venture operating within Australia and New Zealand, has launched its inaugural locally produced campaign via performance marketing agency Reprise. The campaign called ‘That’s Boss’ introduces GMSV’s Chevrolet Silverado LT Trail Boss to the ANZ market, showcasing the ethos of ‘mateship’ and adventure which are key characteristics of Aussies
The retail landscape in APAC is very diverse and distinct from the rest of the world and has evolved considerably since the onset of Covid-19. The global pandemic has led to an explosive growth in the e-commerce industry, with consumers across the APAC region having shifted their shopping habits online to cater for life under
Reprise Australia, Mediabrands’ digitally-led full-service performance agency, has been awarded Google Honours Agency of the Quarter for Q3 following submissions for excellence in search marketing in the Australian media industry. Google Honours is a highly contested forum for search specialists to demonstrate effectiveness for clients and provides search agencies with up-to-date benchmarking in one of
Reprise Digital Malaysia and Air Selangor have released a fully animated film to commemorate the upcoming Deepavali celebrations. Titled ‘Oru Deepavali Kaathal Kathai’ (A Deepavali Love Story), the film in flashback follows protagonist Balan as he searches for the girl of his dreams. As he goes on his quest, Balan witnesses the myriad ways in
Reprise Australia announced two new senior positions at the digitally-led performance marketing business, part of Mediabrands Australia. Andy Holford is joining Reprise as chief product officer. He is formerly head of customer at Fitness and Lifestyle Group (FLG). Before that he was digital performance director at fitness business Les Mills International. He is also a former
Reprise Digital Malaysia, and MILO Malaysia have released a fully animated film to commemorate the upcoming Merdeka and Malaysia Day celebrations. Titled ‘Tetap Di Sisi Walau Berganti Generasi’ (always by your side), the film is inspired by the “Malaysia Boleh” (Malaysia Can-Do) spirit, with motivational messages showing MILO as a symbol of strength that has
Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to ecommerce. Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%. This is according to a study
Reprise, IPG Mediabrands’ global performance marketing agency, has announced the appointment of Pippa Berlocher to the newly created role of President, Reprise APAC. A media veteran with strong global experience, and awarded one of the Top 50 APAC Women Leaders by CMO Asia, Berlocher joins Reprise from her prior role as Head of Media APAC
The start of the pandemic and subsequent lockdowns brought Malaysians lives to a hold. Contained at home, Malaysians were cooking more at home and ordering less delivery. This posed a challenge to quick-service restaurants like KFC who had difficulty sustaining growth as a delivery brand. However, a new pandemic trend was fast on the rise,