Twinings Appoints Interactive Avenues to Elevate E-Commerce Presence in India

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office. With a heritage of 300+ years, Twinings is well known for its range of premium teas and wellbeing drinks.

Shashi Sinha to get AAAI Lifetime Achievement Award 2023

A long-time veteran and influential figure in the Indian ad industry, Sinha is currently the CEO of IPG Mediabrands India. The Advertising Agencies Association of India (AAAI) has announced that the Lifetime Achievement Awards this year will be conferred on Shashi Sinha, CEO, IPG Mediabrands India. Sinha gets the honour for his contribution to the

Finnair Taps Initiative as its Media Agency of Record Across Four APAC Markets

Initiative has been appointed media agency of record for Finnair, the largest full-service legacy airline of Finland, following a competitive pitch review that concluded in September this year. The IPG Mediabrands-owned Initiative’s appointed remit initially covers four markets in Asia-Pacific, including Japan, South Korea, Singapore, and Hong Kong. It will encompass media strategy, planning, and

General Mills hands global media agency of record to UM

Singapore – UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills. With the new appointment, UM will handle all strategy, planning, buying, analytics, performance, and commerce efforts across more than 35 markets for General Mills’

IPG Mediabrands launches new delivery intelligence engine ‘KINESSO’

IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward. KINESSO is uniquely positioned to unify the data derived from a brand’s full marketing system into one renowned, intelligent, growth-driving capability. The new unit brings together the collective

IPG Mediabrands Achieves TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that it achieved TAG Platinum status globally from TAG (the Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Additionally,

Beyond hot flashes: Understanding the complexity of menopause at work

The average age for menopause in women is between 45 and 55, but perimenopause can start as early as late 30s. IPG Mediabrands’ head of diversity shares how employers can create a more supportive environment for women closer to menopause. I’ll be honest. I’m a woman and a diversity, equity and inclusion leader. Those two

FUNNY BUSINESS: HARNESSING HUMOR FOR SUCCESS BY JARREL TAN, STRATEGIST AT UM APAC

I have a mancrush on Ryan Reynolds. It’s not just the dashing good looks, or the charisma that bridges the gap between Hollywood charm and everyday relatability. It is how he has established himself as an advertising powerhouse. Just like his Marvel character “Deadpool”, he stands out as a master of wit, turning ads into

GameChangers 2022: Shashi Sinha, IPG Mediabrands – Giving back to the industry is what keeps me going

Sinha was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award for his continuing industry contribution and leadership. Shashi Sinha, CEO – IPG Mediabrands India was the winner of the Medianews4u GameChangers 2022 Lifetime Achievement Award. He was conferred the honour at the awards ceremony in Chennai on 31st May 2023. The fifth edition

Initiative China’s Hadrian Wang and Mediabrands Performance Hub Keely Kuk are the China Young Lions Winners

The China Young Lions Competition has come to a close and Hadrian Wang, Initiative China Strategy Director and Keely Kuk, Head of Strategy, Mediabrands Performance Hub have emerged as winners! The duo will represent China at the 2023 Cannes International Festival of Creativity in France, competing against other Young Lions winners from across the globe.