Agencies and brands divided on impact of privacy on ad targeting

Brands and media agencies are not aligned when it comes to the expected impact of tighter privacy rules and regulations on ad targeting, according to the findings of a comprehensive survey into privacy readiness in Asia-Pacific, conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey, revealed on May 4 at the Campaign360 2021 conference, exposed

UM data chief Maria Grivas appointed Reprise CEO

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth. Grivas

Systemic change underway: Addressable media growth; swing from brand safety to brand responsibility is re-shaping industry

Coronavirus prompted staggering declines and rapid rises in spend in 2020. How industry responds to the systemic changes – rises in SVOD, BVOD and growth in addressable media – will transform advertising for the better, says IPG Mediabrands CEO Mark Coad.’ The Covid shock There has been vast and significant Covid-led change to our industry:

MEDIABRANDS ANNOUNCE APAC EXECUTIVE PROMOTIONS FOR ZARKA KHAN-ILTAF AND NAOMI MICHAEL

Mediabrands have announced two key promotions within their APAC regional leadership team. Zarka Khan-Iltaf steps into the role of Chief Talent Officer and Naomi Michael to Chief Marketing & Communications Officer. Zarka Khan-Iltaf (pictured left), mentor of the year and women’s leadership program winner in Campaign Asia’s 2019 Women Leading Change Awards, has been promoted from

How Brands Can Win In The Second ‘Roaring 20s’

With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative’s APAC chief strategy officer explains what brands need to do to capture it. Back in the 1920s, the Spanish Flu had significant ramifications to the economy. After a pronounced recession, there was enormous growth and a quick rebound.

Tech giants and acquisitions: Can anything curb the Hungry Hippos’ appetites?

Between them, the FAMGA tech giants – Facebook, Amazon, Microsoft, Google, and Apple – have gobbled up more than 800 companies. But will a global regulatory pincer movement curb their appetite, and is paying for the news just the beginning of a tax on big tech? What you need to know: The five big tech

Insights: IPG Mediabrands’ latest Media Responsibility Index proves top platforms have responded favorably to network’s media responsibility push

SINGAPORE – IPG Mediabrands today released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all 10 Media

Mediabrands promotes Malaysia leader to global content-studio role

Interpublic Group’s Mediabrands has promoted Amit Sutha, currently the CEO of UM Malaysia and Ensemble Malaysia, toa global role in its creative practice, Mediabrands Content Studio (MBCS). Sutha will be EVP and executive director for global business with MBCS, which Mediabrands launched in November 2020 to help network and grow the content capabilities around the world within

Becoming Mother V

“How did you become you?” A question often asked by the youngest and newest talents during our regular Coffee with the CEO conversations, I listened and mused on this. How did I become me? Not “How did you build a category-leading, multi-awarded, and globally-recognized company in just five years after retiring twice?” Not, “How did

IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer

Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role Business Wire NEW YORK — September 9, 2020 IPG Mediabrands today announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee the agency network’s