Safi looks to empower hijabi gamers with new campaign

Beauty brand Safi Shayla (Safi) is challenging stereotypes and championing female empowerment with its new ‘Sembur, Play, Slay!’ campaign. ‘Sembur’ is Bahasa for the word ‘Spray’. The campaign celebrates the release of Safi parfum mist rambut (perfumed hair mist) and features hijab-wearing female gamers in a TV commercial, in-store point-of-sales materials, and social media postings.

TTK Healthcare Awards Interactive Avenues eCommerce Mandate

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products. The account was won by the agency following a multi-agency pitch process and will be handled from their Chennai office. Interactive Avenues will be responsible

Openings in Sri Lanka Expand IPG Mediabrands Footprint in the Asia-Pacific

IPG Mediabrands today announced an affiliate agreement with The Insight Hive (Pvt) Ltd for the launch of two new agencies, UM Sri Lanka and Initiative Sri Lanka. The announcement comes following recent news of new agency launches in New Zealand and Pakistan earlier this year; and expands the IPG Mediabrands network footprint across 16 countries

Sue-Anne Lim Named CEO Universal McCann in Malaysia

Mediabrands Malaysia has appointed Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia. Lim brings two decades of experience designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, as well as holding previous roles at Trapper, Clear KL (part of M&C Saatchi Global Network), and

Shashi Sinha, CEO, IPG Mediabrands India, Receives AAAI Lifetime Achievement Award 2023

With nearly four decades of illustrious service, Shashi Sinha has been a key influencer in shaping the landscape of media and advertising Shashi Sinha, the CEO of IPG Mediabrands India, has been honored with the AAAI Lifetime Achievement Award 2023 by the Advertising Agencies Association of India (AAAI). This recognition celebrates his visionary leadership and

IPG Mediabrands Commerce and Stickler Form Live Commerce Partnership to Service the Asia-Pacific

IPG Mediabrands has announced a strategic partnership between IPG Mediabrands Commerce and Stickler, a Live Commerce enablement technology provider, to produce a flexible end-to-end Live Commerce solution for brands across the Asia Pacific region. The bespoke solution which offers ‘Live Commerce as a Service’, allows brands to plug into a suite of software and service

IPG Mediabrands appoints Paul Waller as chief investment officer of MAGNA for APAC

IPG Mediabrands, Interpublic Group’s media and marketing solutions group, announced the appointment of Paul Waller to the newly created job of chief investment officer MAGNA for APAC. Waller will report to Leigh Terry, CEO of IPG Mediabrands APAC, and will be based in Singapore. His appointment is effective immediately. Waller in his new position of chief investment officer MAGNA APAC,

The Argentine Football Association extends its presence in India together with Interactive Avenues

The Argentine Football Association (AFA) and the digital agency in India, Interactive Avenues, have reached an agreement to consolidate the content and brand expansion strategies of the Argentine team in India in the coming years. To develop exclusive content on social networks and media in India, AFA began to work hand in hand with the

Perspective – AI and retail media to dominate in 2024

What. A. Year! It’s clearly been a very demanding one and will continue to be for the foreseeable future. War and global insecurity, underpinned by the current cost of living pressures and rising inflation, alongside a looming recession facing Australians and the knock-on effect to our client’s businesses; one of the biggest tests I have

Expect India to be in our top five markets in the next three years: Eileen Kiernan

Eileen Kiernan, Global CEO-IPG Mediabrands, spoke to exchange4media Editor Naziya Alvi Rahman on Wednesday. She is in India for the first time and along with her excitement to be here when the country is gearing up for Diwali she also spoke about the factors that have caused a degrowth in the APAC region in the