People: Mediabrands mourn the passing of Venus Navalta, President & CEO Mediabrands Philippines

MANILA, PHILIPPINES — Mediabrands the media and marketing solutions division of Interpublic Group (NYSE: IPG) announces the sad loss of Venus Navalta, their President & CEO Mediabrands Philippines, who died after losing her battle with cancer on Saturday 31st July 2021. As a highly regarded and well-respected media industry leader; prior to joining the Mediabrands network her career

KEPCI KITCHEN: How KFC turned every Malaysian kitchen into a KFC kitchen

The start of the pandemic and subsequent lockdowns brought Malaysians lives to a hold. Contained at home, Malaysians were cooking more at home and ordering less delivery. This posed a challenge to quick-service restaurants like KFC who had difficulty sustaining growth as a delivery brand. However, a new pandemic trend was fast on the rise,

Magna forecasts global advertising spend to surge this year, Malaysia to see 15.4% increase

Interpublic Group’s Magna forecasts a 14% increase in 2021 global media ad revenue, now expected to reach a record USD657 billion which according to Magna, represents the strongest ad revenue acceleration in 40 years. Shifting the lens to a more local view, in terms of advertising activity in Malaysia, the disruptions in 2020 led to a contraction

Moving DEI beyond boxes and spreadsheets

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay. For a good portion of her 21-year career in the advertising industry, Hermon Ghermay says she shrunk herself to fit into a

Building a diverse talent pool

After having a right size structure, Mediabrands Malaysia is actively scouting for talents, including those with disabilities, to have a holistic and diverse talent pool. Besides looking for new talents as replacements, the agency’s CEO Bala Pomaleh (pic) said another crucial aspect is for talents to step into newly created roles to meet the expanding

Agencies and brands divided on impact of privacy on ad targeting

Brands and media agencies are not aligned when it comes to the expected impact of tighter privacy rules and regulations on ad targeting, according to the findings of a comprehensive survey into privacy readiness in Asia-Pacific, conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey, revealed on May 4 at the Campaign360 2021 conference, exposed

UM data chief Maria Grivas appointed Reprise CEO

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth. Grivas

Systemic change underway: Addressable media growth; swing from brand safety to brand responsibility is re-shaping industry

Coronavirus prompted staggering declines and rapid rises in spend in 2020. How industry responds to the systemic changes – rises in SVOD, BVOD and growth in addressable media – will transform advertising for the better, says IPG Mediabrands CEO Mark Coad.’ The Covid shock There has been vast and significant Covid-led change to our industry:

MEDIABRANDS ANNOUNCE APAC EXECUTIVE PROMOTIONS FOR ZARKA KHAN-ILTAF AND NAOMI MICHAEL

Mediabrands have announced two key promotions within their APAC regional leadership team. Zarka Khan-Iltaf steps into the role of Chief Talent Officer and Naomi Michael to Chief Marketing & Communications Officer. Zarka Khan-Iltaf (pictured left), mentor of the year and women’s leadership program winner in Campaign Asia’s 2019 Women Leading Change Awards, has been promoted from

How Brands Can Win In The Second ‘Roaring 20s’

With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative’s APAC chief strategy officer explains what brands need to do to capture it. Back in the 1920s, the Spanish Flu had significant ramifications to the economy. After a pronounced recession, there was enormous growth and a quick rebound.