People: Mediabrands appoint CEO and CFO Philippines

MANILA, PHILIPPINES – Mediabrands the media and marketing solutions division of Interpublic Group (NYSE: IPG), have today announced the elevation of Tricia Camarillo-Quiambao, to the position of CEO Mediabrands Philippines, and Gelo Angeles to the position of CFO Mediabrands Philippines. With an industry career spanning 27 years, the majority of which within the IPG network including 20 years in business

Mediabrands Names New Talent Officer And New Talent Officer and New Chief Culture and Communications Officer

Mediabrands Australia is expanding its executive leadership team to recognise the elevated prominence of its people programs across the group, which now numbers about 800 people. Kim Lion (pictured below) has been appointed chief culture and communications officer and Alexia Bryant (main photo) has been appointed chief talent officer “Over the past 18 months or

UM leads finalists in stellar year for MFA AWARDS

More than 100 judges have reviewed and discussed a record number of entries to select 52 finalists for the 2021 MFA Awards, being held on 10 February 2022. The judges – drawn from agencies, client side, industry bodies and MFA Awards sponsors – commended this year’s entries as being of high calibre, rooted in actionable

People: Mediabrands mourn the passing of Venus Navalta, President & CEO Mediabrands Philippines

MANILA, PHILIPPINES — Mediabrands the media and marketing solutions division of Interpublic Group (NYSE: IPG) announces the sad loss of Venus Navalta, their President & CEO Mediabrands Philippines, who died after losing her battle with cancer on Saturday 31st July 2021. As a highly regarded and well-respected media industry leader; prior to joining the Mediabrands network her career

KEPCI KITCHEN: How KFC turned every Malaysian kitchen into a KFC kitchen

The start of the pandemic and subsequent lockdowns brought Malaysians lives to a hold. Contained at home, Malaysians were cooking more at home and ordering less delivery. This posed a challenge to quick-service restaurants like KFC who had difficulty sustaining growth as a delivery brand. However, a new pandemic trend was fast on the rise,

Magna forecasts global advertising spend to surge this year, Malaysia to see 15.4% increase

Interpublic Group’s Magna forecasts a 14% increase in 2021 global media ad revenue, now expected to reach a record USD657 billion which according to Magna, represents the strongest ad revenue acceleration in 40 years. Shifting the lens to a more local view, in terms of advertising activity in Malaysia, the disruptions in 2020 led to a contraction

Moving DEI beyond boxes and spreadsheets

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay. For a good portion of her 21-year career in the advertising industry, Hermon Ghermay says she shrunk herself to fit into a

Building a diverse talent pool

After having a right size structure, Mediabrands Malaysia is actively scouting for talents, including those with disabilities, to have a holistic and diverse talent pool. Besides looking for new talents as replacements, the agency’s CEO Bala Pomaleh (pic) said another crucial aspect is for talents to step into newly created roles to meet the expanding

Agencies and brands divided on impact of privacy on ad targeting

Brands and media agencies are not aligned when it comes to the expected impact of tighter privacy rules and regulations on ad targeting, according to the findings of a comprehensive survey into privacy readiness in Asia-Pacific, conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey, revealed on May 4 at the Campaign360 2021 conference, exposed

UM data chief Maria Grivas appointed Reprise CEO

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth. Grivas