40 Under 40 2021: Sujith Rao, Mediabrands
A data guru, Sujith Rao has been instrumental in helping to develop Reprise into the leading performance marketing agency in Malaysia.
As the data guy, he makes magic out of numbers. Simply put, Sujith Kumar G Rao is the unknown celebrity of Mediabrands. He makes the people and business of Mediabrands look good with data. After starting his career with a series of roles doing business analytics for startups, Rao was soon headhunted by Mediabrands with an initial remit to consult digital first brands like Malaysia Airlines and KFC about their analytics. However, within five years, he has reimagined Mediabrands’ stance on media—connecting the dots between data, media and creative to deliver business outcomes. Today he runs Reprise, a global leader in performance marketing and the third biggest Reprise market in APAC, and data consultancy Inventure.