UM leads finalists in stellar year for MFA AWARDS
More than 100 judges have reviewed and discussed a record number of entries to select 52 finalists for the 2021 MFA Awards, being held on 10 February 2022.
The judges – drawn from agencies, client side, industry bodies and MFA Awards sponsors – commended this year’s
entries as being of high calibre, rooted in actionable insights and delivering strong results for clients.
MFA Awards Committee Chair Joe Lunn, Chief Technology & Transformation Officer at Mindshare, said: “It was a privilege judging the MFA Awards this year with so many smart, passionate people from across the industry. Spending time talking about the work that inspired us and the work that enlightened us. Work that proved just how innovative and adaptive our industry has
been over the past 18 months. Most importantly, work that worked. Having been on the MFA Awards Committee since 2015, I was blown away by the quality of the entries and level of effectiveness, given the demands everyone has been under, so all the finalists should be incredibly proud of their achievement.”