The Argentine Football Association extends its presence in India together with Interactive Avenues

The Argentine Football Association (AFA) and the digital agency in India, Interactive Avenues, have reached an agreement to consolidate the content and brand expansion strategies of the Argentine team in India in the coming years. To develop exclusive content on social networks and media in India, AFA began to work hand in hand with the

Perspective – AI and retail media to dominate in 2024

What. A. Year! It’s clearly been a very demanding one and will continue to be for the foreseeable future. War and global insecurity, underpinned by the current cost of living pressures and rising inflation, alongside a looming recession facing Australians and the knock-on effect to our client’s businesses; one of the biggest tests I have

Expect India to be in our top five markets in the next three years: Eileen Kiernan

Eileen Kiernan, Global CEO-IPG Mediabrands, spoke to exchange4media Editor Naziya Alvi Rahman on Wednesday. She is in India for the first time and along with her excitement to be here when the country is gearing up for Diwali she also spoke about the factors that have caused a degrowth in the APAC region in the

INITIATIVE EXPANDS APAC FOOTPRINT WITH AFFILIATE AGREEMENT, LAUNCHING PAKISTAN OFFICE

Initiative, the media agency within IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan (Private) Limited, for the launch of their Initiative Pakistan office. The Initiative Pakistan affiliate office will extend the Initiative agency network footprint to 14 different countries across the APAC region, adding to a remit which already includes Australia, China,

Media Ace Awards 2023: Shashi Sinha named ‘Network Head of The Year’

The exchange4media Group hosted the seventh edition of Media Ace Awards on November 2 at a glittering award ceremony in Mumbai. At the glamourous awards night, Shashi Sinha, CEO, IPG Mediabrands India, was awarded the ‘Network Head of The Year’ award. The award ceremony was graced by luminaries including top industry leaders and experts from

Twinings Appoints Interactive Avenues to Elevate E-Commerce Presence in India

Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the e-commerce mandate for Twinings, one of the oldest tea companies in the world. The account will be serviced by the agency’s Gurugram office. With a heritage of 300+ years, Twinings is well known for its range of premium teas and wellbeing drinks.

Shashi Sinha to get AAAI Lifetime Achievement Award 2023

A long-time veteran and influential figure in the Indian ad industry, Sinha is currently the CEO of IPG Mediabrands India. The Advertising Agencies Association of India (AAAI) has announced that the Lifetime Achievement Awards this year will be conferred on Shashi Sinha, CEO, IPG Mediabrands India. Sinha gets the honour for his contribution to the

Finnair Taps Initiative as its Media Agency of Record Across Four APAC Markets

Initiative has been appointed media agency of record for Finnair, the largest full-service legacy airline of Finland, following a competitive pitch review that concluded in September this year. The IPG Mediabrands-owned Initiative’s appointed remit initially covers four markets in Asia-Pacific, including Japan, South Korea, Singapore, and Hong Kong. It will encompass media strategy, planning, and

General Mills hands global media agency of record to UM

Singapore – UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills. With the new appointment, UM will handle all strategy, planning, buying, analytics, performance, and commerce efforts across more than 35 markets for General Mills’

IPG Mediabrands launches new delivery intelligence engine ‘KINESSO’

IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward. KINESSO is uniquely positioned to unify the data derived from a brand’s full marketing system into one renowned, intelligent, growth-driving capability. The new unit brings together the collective