‘Women’s careers are an investment, not a sacrifice’: IPG leader MJ Kim

To commemorate International Women’s Day, we speak with the Korea CEO of IPG Mediabrands on the evolving role of the ‘working housewife’, why higher education is key, and a priceless lesson attained from Tom Cruise. In 2022, Benja Stig Fagerland, founder of Sheconomy, an organisation working towards progress in gender-based social sustainability, said in an

Account Madness – Madeleine Mann, UM Australia

This series of articles looks at the world of the account manager. This time we talk to Madeleine Mann, Senior Client Director, UM Australia How did you end up account management? Was it by design or a cosmic accident? It wasn’t something I had initially set out to do. Once I had made Director –

Augmented Reality is Set to Make its Comeback, But Did it Really Leave?

“Augmented Reality is the direction that I think is far more interesting and promising — for technology and, really, for humanity. AR is designed to add, enhance the things you do as a human being: Being outside, socializing with other people, shopping, playing, having fun. AR can make all those things better.” — John Hanke,

INITIATIVE PERTH BOOSTS TALENT POOL AND STRENGTHENS AGENCY CAPABILITIES 

Initiative Perth has announced a raft of new hires across its client service and partnerships teams. Sian Thomas joins the agency in the newly created role of client advice and partnerships director; Sarah Hua joins as associate director and Jessica Wilkins takes on the role of partnerships associate. Head of Perth, Paige English said she

Account Madness – Charlotte Wills, Initiative

This series of articles looks at the world of the account manager. This time we talk to Charlotte Wills, Group business Director, Initiative. How did you end up account management? Was it by design or a cosmic accident? Let’s go with divine intervention. I’ve had an unconventional journey to my current role as Group Business Director

Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’

Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards 2024. The agency won a total of 5 Gold, 7 Silver, and 5 Bronze accolades across multiple categories. Notably, ITC topped

IPG, Adobe team up to offer improved content creation for companies and marketers

Interpublic Group (IPG) has announced a global partnership with Adobe to accelerate content creation and activation throughout the corporation’s activities. As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG

Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports

The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression. Giving audiences more control through skippable ads increased purchase intent by 15% for FMCG and positively impacted recommendation by +8%, a recent study on TikTok has found. The findings from Magna, the investment and intelligence arm of IPG Mediabrands, in

‘We were very impressed’: UM wins Chery media account

Global car manufacturer Chery has appointed UM as its media agency of record following a highly contested pitch. UM will be responsible for all of Chery’s media strategy, planning and buying in Australia. It will also support the brand’s new vehicle launches this year, helping it establish a market presence. “UM’s strategic approach to media

INITIATIVE PERTH CROWNS ARN’S JESS CAMERON 2023 MEDIA PARTNER OF THE YEAR

ARN’s Jess Cameron has been crowned the winner of Initiative’s coveted Media Partner of the Year (MPOY) Award for 2023. The highly contested Award, which commenced in 2013, recognizes the exceptional efforts and collaborative media partnerships across WA’s close knit media industry. At celebratory event held last week, Jess awarded Media Partner of the Year