This series of articles looks at the world of the account manager.
This time we talk to Charlotte Wills, Group business Director, Initiative.
How did you end up account management? Was it by design or a cosmic accident?
Let’s go with divine intervention. I’ve had an unconventional journey to my current role as Group Business Director at Initiative. Initially trying my hand in post-production and production, to becoming a suit at a creative agency, then taking time out from the advertising world to run a clothing company, and finally finding media. Or media finding me.
The common thread has been my drive to grow brands, make a positive difference and build strong relationships. I’m always envious of those who have had a linear path to progression, however each stage of my journey has taught me invaluable lessons about building relationships and team and stakeholder management. Which, thankfully for me, are all transferable skills in account management.
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