IPG, Adobe team up to offer improved content creation for companies and marketers

Interpublic Group (IPG) has announced a global partnership with Adobe to accelerate content creation and activation throughout the corporation’s activities. As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG

Susan Credle makes history as first-ever IPG Creative Advisor to advance culture of creativity across the Group

Interpublic Group, a global provider of marketing solutions, has announced the appointment of Susan Credle as its first-ever Creative Advisor. In addition to taking on this newly created role, Susan will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024. She will also continue to report to IPG CEO Philippe Krakowsky. In the new role,

Mish Fletcher And Darren Talk Diversity and Agency Brand Building

Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she has worked

Philippe Krakowsky to Succeed Michael Roth as CEO of Interpublic Group

Interpublic Group has promoted Philippe Krakowsky as IPG Chief Executive Officer and a member of the Board of Directors. The appointment, which becomes effective January 1, 2021, will see Michael I. Roth, the current Chairman and Chief Executive Officer remain in his current role until before ascending to Executive Chairman of the Board. Krakowsky is