How brands can create more marketing moments as dark social proliferates

Under-the-radar sharing over chat apps, social messaging and email have clouded sources of traffic and consumer sentiments for brands and publishers. While WhatsApp is in No 1 position boasting an average of 28.7 hours spent per month just on its platform, the messaging landscape is divided within SEA among others such as Zalo, LINE and

Building a diverse talent pool

After having a right size structure, Mediabrands Malaysia is actively scouting for talents, including those with disabilities, to have a holistic and diverse talent pool. Besides looking for new talents as replacements, the agency’s CEO Bala Pomaleh (pic) said another crucial aspect is for talents to step into newly created roles to meet the expanding

UM retains Australian Government master media agency contract

The Australian Government has awarded a three-year extension of its Master Media Agency contract to Universal McCann which will see the agency continue its duties through June 2024. UM will continue to provide media strategy, planning, and buying services to the Australian Government, after initially being awarded the contract in July 2018. UM also previously

Agencies and brands divided on impact of privacy on ad targeting

Brands and media agencies are not aligned when it comes to the expected impact of tighter privacy rules and regulations on ad targeting, according to the findings of a comprehensive survey into privacy readiness in Asia-Pacific, conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey, revealed on May 4 at the Campaign360 2021 conference, exposed

Reprise named Australian creative agency for GM specialty vehicles

IPG Mediabrands’ performance agency Reprise has been awarded the strategy and creative account for the Australian and New Zealand launch of General Motors Specialty Vehicles. Reprise was awarded the business after a series of international and national presentations. This will be the first time General Motors Specialty Vehicles (GMSV) has advertised in Australia and New Zealand. In

UM data chief Maria Grivas appointed Reprise CEO

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth. Grivas

THE HELEN FILOV MEDIA AGENCY OF THE YEAR AWARD GOES TO INITIATIVE FOR THE FOURTH YEAR IN A ROW

This is the sixth time in the history of this award that Initiative has topped our poll of the sales directors of WA’s major media. Initiative was again a clear #1 this year, however only a handful of votes separated the next three highest ranking media agencies. The Helen Filov Media Agency of the Year

Insight: Initiative Australia launches deep dive into Australia’s legal cannabis market

MELBOURNE, AUSTRALIA — On International Cannabis Culture Day, or more commonly known as ‘4-20’, and Initiative Australia, the culturally-driven media agency within Mediabrands, launched a deep-dive study into the potentially explosive growth of Australia’s legal cannabis industry. The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its

Forward Momentum in the APAC Region: The Reinvention of Social Context

It is well known that APAC consumers are “super-connected”, spending much of their time on their smartphones and social media. In the past year, social media usage in the region has surged even further as consumers retreated into their homes and turned to Facebook, Instagram, or other platforms to not only stay connected with family

Initiative Studio Launches ‘Taste Life On The Flip Side’ For Pernod Ricard Winemakers’ Brancott Estate

Pernod Ricard and Initiative Studio have launched “Taste Life on the Flipside” for Brancott Estate’s Winemakers’ newest wine varieties. The campaign idea had its genesis in 1975 when Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand. This was an iconic moment as it flipped a convention that said Marlborough was only