IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. Grivas has been the chief data and technology officer at UM Australia for the past three and a half years. She will now lead the full-service performance agency which has more than 150 staff across its offices in Sydney, Melbourne, Brisbane and Perth. Grivas
This is the sixth time in the history of this award that Initiative has topped our poll of the sales directors of WA’s major media. Initiative was again a clear #1 this year, however only a handful of votes separated the next three highest ranking media agencies. The Helen Filov Media Agency of the Year
MELBOURNE, AUSTRALIA — On International Cannabis Culture Day, or more commonly known as ‘4-20’, and Initiative Australia, the culturally-driven media agency within Mediabrands, launched a deep-dive study into the potentially explosive growth of Australia’s legal cannabis industry. The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its
It is well known that APAC consumers are “super-connected”, spending much of their time on their smartphones and social media. In the past year, social media usage in the region has surged even further as consumers retreated into their homes and turned to Facebook, Instagram, or other platforms to not only stay connected with family
Pernod Ricard and Initiative Studio have launched “Taste Life on the Flipside” for Brancott Estate’s Winemakers’ newest wine varieties. The campaign idea had its genesis in 1975 when Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand. This was an iconic moment as it flipped a convention that said Marlborough was only
Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria more than 20 years ago with a retail network of 46 showrooms across Australia. “Initiative presented a strong proposition as our media agency partner,” says Plush CMO
To put this global trend in perspective, APAC’s consumer internet has never quite been a homogenous one. The search, social, video, and e-commerce ecosystems in APAC, have been split a number of ways for many years, as consumers are inclined to use what is locally relevant, shifting easily between global and local platforms. China started
Coronavirus prompted staggering declines and rapid rises in spend in 2020. How industry responds to the systemic changes – rises in SVOD, BVOD and growth in addressable media – will transform advertising for the better, says IPG Mediabrands CEO Mark Coad.’ The Covid shock There has been vast and significant Covid-led change to our industry:
As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past. Welcome back to Campaign Asia-Pacific’s Crash Course learning series, in which you
It has been estimated that APAC would be home to 1.5 billion gamers in 2020, accounting for 55% of the global gaming population, and worth over $78 billion in revenue. Suffice to say, these projections will now be easily surpassed given the pandemic’s significant impact on gaming behavior, usage and spending, as experienced and new gamers