UM retains Australian Government master media agency contract

May 18, 2021 | Share this article

The Australian Government has awarded a three-year extension of its Master Media Agency contract to Universal McCann which will see the agency continue its duties through June 2024.

UM will continue to provide media strategy, planning, and buying services to the Australian Government, after initially being awarded the contract in July 2018. UM also previously held the contract from 2002 to 2014

“It is a privilege to continue working with the many Government entities covered by the Master Media Agency contract,” said Brett Elliott, general manager of UM Canberra.

“Certainly since the beginning of 2020, there have been complex communications challenges that, from a media perspective, have required creativity and speed-to-market. Our partnership with the Australian Government has been strong and successful.”

“I offer my sincere congratulations to Brett and The UM Australian Government Team on being awarded this new contract,” said UM Australia CEO Anathea Ruys, who joined UM on April 20.

UM also previously held the contract from 2002 to 2014.

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