JAMES SMYLLIE JOINS INITIATIVE TO LEAD APAC

Initiative has announced the appointment of James Smyllie to the position of President Initiative APAC. An award-winning digital media leader with 20 years’ global and regional industry experience, the last 15 years in the APAC region; Smyllie joins from his prior role as Senior Vice President, Head of Media APAC at Essence where he spent

Chief product officer for Reprise Australia

Reprise Australia announced two new senior positions at the digitally-led performance marketing business, part of Mediabrands Australia. Andy Holford is joining Reprise as chief product officer. He is formerly head of customer at Fitness and Lifestyle Group (FLG). Before that he was digital performance director at fitness business Les Mills International. He is also a former

UM leads finalists in stellar year for MFA AWARDS

More than 100 judges have reviewed and discussed a record number of entries to select 52 finalists for the 2021 MFA Awards, being held on 10 February 2022. The judges – drawn from agencies, client side, industry bodies and MFA Awards sponsors – commended this year’s entries as being of high calibre, rooted in actionable

Initiative promotes niche audience publishers in the Forgotten Upfronts

Upfronts season is about to kick off, and IPG media agency Initiative will be getting involved this year by shining a spotlight on less visible publishers which cater to niche audiences. The Forgotten Upfronts are open for the whole industry to attend and have been created to show off the opportunities that brands miss out on by

Initiative adds Quest and BWX media accounts

Initiative has followed recent wins of IAG and Afterpay with national media assignments from natural beauty and wellness marketer BWX and Quest Apartment Hotels. Both will be handled by Initiative Melbourne. Sarah James, managing director of Initiative Melbourne: “Both Quest and BWX are first-class marketers striving for excellence in their sectors. We are looking forward

INITIATIVE HIRES FORMER GEOMETRY GLOBAL JAPAN DEPUTY MD DAVID BURGER TO LEAD PERTH OFFICE

David Burger is to take up the managing director role at Initiative Perth, replacing Luke O’Sullivan who resigned in June. Burger has 21 years’ experience in marketing communications in Australia, Japan, Germany, the Middle East and South Africa. Prior to his appointment to Initiative, Burger was head of client services at digital agency Be Media, where

REPRISE DIGITAL MALAYSIA LAUNCHES ANIMATED CAMPAIGN FOR MILO CELEBRATING THE STRENGTH OF MALAYSIANS THROUGH THE GENERATIONS

Reprise Digital Malaysia, and MILO Malaysia have released a fully animated film to commemorate the upcoming Merdeka and Malaysia Day celebrations. Titled ‘Tetap Di Sisi Walau Berganti Generasi’ (always by your side), the film is inspired by the “Malaysia Boleh” (Malaysia Can-Do) spirit, with motivational messages showing MILO as a symbol of strength that has

Ecommerce continues to leapfrog traditional commerce in Asia Pacific

Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to ecommerce. Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%. This is according to a study

People: Mediabrands mourn the passing of Venus Navalta, President & CEO Mediabrands Philippines

MANILA, PHILIPPINES — Mediabrands the media and marketing solutions division of Interpublic Group (NYSE: IPG) announces the sad loss of Venus Navalta, their President & CEO Mediabrands Philippines, who died after losing her battle with cancer on Saturday 31st July 2021. As a highly regarded and well-respected media industry leader; prior to joining the Mediabrands network her career

Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” via Initiative Studio

Australian mental fitness charity Gotcha4Life is launching its most comprehensive communications platform via a national campaign produced by Initiative Studio. Gotcha4Life works to end suicide by delivering programs that create meaningful mateship, build emotional muscle, and strengthen the social connection in local communities. The charity was established as a not-for-profit foundation by media personality Gus