Lodestar UM bags Brillon’s media mandate

Brillon Consumer Products (formerly SC Johnson) has appointed Lodestar UM as its media agency on record in India. The account was won following a multi-agency pitch and will be handled by the agency’s Gurugram office. Brillon Consumer Products is a joint venture between SC Johnson and Bansk Group. The mandate includes both offline and online

BRILLON appoints Lodestar UM as media AOR

BRILLON Consumer Products, formerly SC Johnson, a manufacturer of household consumer products, has appointed IPG Mediabrands owned Lodestar UM as its media agency on record in India. The decision comes on the heels of a rigorous multi-agency, multi-phased pitch process. The account will be managed out of the agency’s Gurugram office. Brillon Consumer Products is

Mediabrands Names New Talent Officer And New Talent Officer and New Chief Culture and Communications Officer

Mediabrands Australia is expanding its executive leadership team to recognise the elevated prominence of its people programs across the group, which now numbers about 800 people. Kim Lion (pictured below) has been appointed chief culture and communications officer and Alexia Bryant (main photo) has been appointed chief talent officer “Over the past 18 months or

Initiative launches national media-diversity directory

Initiative has launched a national media-diversity directory. Media agency Initiative has launched a national media-diversity directory to coincide with their inaugural Forgotten Upfronts. Forgotten Upfronts is a platform for publishers catering to niche audiences to showcase their unique offerings to the industry with the same attention and fanfare as major networks receive. During the event

JAMES SMYLLIE JOINS INITIATIVE TO LEAD APAC

Initiative has announced the appointment of James Smyllie to the position of President Initiative APAC. An award-winning digital media leader with 20 years’ global and regional industry experience, the last 15 years in the APAC region; Smyllie joins from his prior role as Senior Vice President, Head of Media APAC at Essence where he spent

Chief product officer for Reprise Australia

Reprise Australia announced two new senior positions at the digitally-led performance marketing business, part of Mediabrands Australia. Andy Holford is joining Reprise as chief product officer. He is formerly head of customer at Fitness and Lifestyle Group (FLG). Before that he was digital performance director at fitness business Les Mills International. He is also a former

UM leads finalists in stellar year for MFA AWARDS

More than 100 judges have reviewed and discussed a record number of entries to select 52 finalists for the 2021 MFA Awards, being held on 10 February 2022. The judges – drawn from agencies, client side, industry bodies and MFA Awards sponsors – commended this year’s entries as being of high calibre, rooted in actionable

Initiative promotes niche audience publishers in the Forgotten Upfronts

Upfronts season is about to kick off, and IPG media agency Initiative will be getting involved this year by shining a spotlight on less visible publishers which cater to niche audiences. The Forgotten Upfronts are open for the whole industry to attend and have been created to show off the opportunities that brands miss out on by

Initiative adds Quest and BWX media accounts

Initiative has followed recent wins of IAG and Afterpay with national media assignments from natural beauty and wellness marketer BWX and Quest Apartment Hotels. Both will be handled by Initiative Melbourne. Sarah James, managing director of Initiative Melbourne: “Both Quest and BWX are first-class marketers striving for excellence in their sectors. We are looking forward

INITIATIVE HIRES FORMER GEOMETRY GLOBAL JAPAN DEPUTY MD DAVID BURGER TO LEAD PERTH OFFICE

David Burger is to take up the managing director role at Initiative Perth, replacing Luke O’Sullivan who resigned in June. Burger has 21 years’ experience in marketing communications in Australia, Japan, Germany, the Middle East and South Africa. Prior to his appointment to Initiative, Burger was head of client services at digital agency Be Media, where