Chief product officer for Reprise Australia

September 22, 2021 | Share this article

Reprise Australia announced two new senior positions at the digitally-led performance marketing business, part of Mediabrands Australia.

Andy Holford is joining Reprise as chief product officer.  He is formerly head of customer at Fitness and Lifestyle Group (FLG). Before that he was digital performance director at fitness business Les Mills International. He is also a former head of digital marketing for EF, the world’s largest privately-owned education company.

Guy McGechan has been appointed general manager, client and commercial at Reprise. He is already a member of the agency’s senior management team and has led the Melbourne, Perth and Adelaide businesses for the past 18 months.

He is a former general manager of Columbus for Victoria, Western Australia and New Zealand and performance director at Havas Media Australia.

“At Reprise our mission is to help brands build and accelerate customer flow,” says CEO Maria Grivas.

“These new appointments are central to setting our future course of action in support of our clients who rely on us to improve customer flow across experience, media and content to achieve their growth ambitions.

 “We are encouraged by the momentum we have experienced in 2021. Our sights are firmly set on how we continue to evolve our capabilities to accelerate our clients’ success through performance marketing across the entire spectrum of retail, experience, media and content. These new roles for Guy and Andy are central to our plans into 2022.”

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