MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’

Kuala Lumpur, Malaysia – IPG Mediabrands’ Mediabrands Content Studio (MBCS) has announced new key leadership changes in Malaysia through its ‘Creative Leadership Council’. Andrew Shee has been appointed as executive creative director of MBCS. The 19-year creative veteran joins the agency from his eight-year stint in China, where he was awarded a multitude of accolades. He was most recently a senior

Medianews4u GameChangers Lifetime Achievement Award to be conferred on Shashi Sinha

The IPG Mediabrands India CEO will receive the award at the annual GameChangers ceremony to be hosted in Chennai on 31st May 2023. Shashi Sinha, CEO – India, IPG Mediabrands, will be the recipient of the MediaNews4u.com GameChangers Lifetime Achievement Award. The annual event to recognise pathbreaking contributions in the space of advertising, media and

IPG Mediabrands CEO Mark Coad hits the road for Variety Vic Bash

IPG Mediabrands CEO, Mark Coad is taking part in the Variety Vic Bash, one of Australia’s longest running charity motoring events. Coad, along with co-driver Tim Clemens, will hit the road for 10-12 days, raising money for the Variety children’s charity. The Bash takes hundreds of motorists across the country, including stops at schools and

Lodestar retains PhonePe’s integrated media mandate

Lodestar, one of India’s leading media agencies, announced today that it will continue to drive PhonePe’s integrated media strategy for the third consecutive year. As a part of the extended partnership, Lodestar will leverage its extensive experience and expertise to develop innovative media campaigns that will help the fintech giant deepen its market penetration and

e4m & Lodestar UM podcast: Does all of GenZ have the same mindsets and buying behaviour?

About the series e4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peaks into Indian Gen Zers’ mindset. Based on multiple sources of learning including a three-part pan India study with 1100+ GenZ respondents, Generational

UnLtd hosts the Big Splash regatta as IPG Mediabrands sails to victory

The event raised over $115,000 for UnLtd’s work supporting charities helping young people at risk The UnLtd: Big Splash sailing regatta welcomed 18 teams from across the industry as they hoisted the sails for good on Sydney Harbour on Friday, 31 March. The event, kindly sponsored by Yahoo, raised over $115,000 for UnLtd’s work supporting

Initiative Retains Pernod Ricard’s Media Account

Initiative has retained the coveted Pernod Ricard Australia and New Zealand media account, working across the entire brand portfolio including all Pernod’s wine, spirit, whiskey, champagne, RTD and ‘new to world’ brands. Jo McAlister, managing director, Initiative said the team could not be more excited to sign up for another three years and partner the

UM Australia appoints Andy Copeland as general manager Brisbane

UM Australia has announced the appointment of Andy Copeland to the newly created role of general manager, Brisbane. Copeland joins the Brisbane media agency’s leadership team, reporting directly to Anathea Ruys, CEO UM Australia. With an immediate remit to pave the way for sustainable future growth in Queensland’s burgeoning market, Copeland brings extensive business strategy & revenue growth experience to

Mediahub joins Mediabrands with an eye toward global expansion

IPG-owned media agency Mediahub will join the IPG Mediabrands network, which includes Initiative and UM, the agency said on Thursday. Mediahub was launched in 2005 as part of creative agency Mullen; in 2015, it merged with Lowe to form MullenLowe Group. Since then, the media agency has grown significantly, promoting its spinout of MullenLowe Group

Mediaweek Agency 50: Mark Coad on Mediabrands achievements and optimism for 2023

Mediaweek held its inaugural Power Lunch in October, celebrating the successes of the media industry and the people who make it. Taking number three on the Agency 50 list was Mark Coad, CEO of IPG Mediabrands. Mediaweek caught up with Coad as he reflected on Mediabrands’ achievements, the industry issues on his mind and shared his outlook for the year ahead. Mediaweek: Congratulations